My Korean mom tries my brand

@poomcosmetics

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20.4K

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559

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SoundTikTok sound · Idyllic jazz bossa nova with piano and guitar(1298871)

Promoted product

Poom Cosmeticspoomcosmetics.com

Poom

14 videos

Why it worked

The video leverages a relatable "mom review" format and a personal connection to the product, which is common in successful TikTok marketing. The use of a "Korean mom" adds a specific cultural appeal and implies a discerning user, making her positive review more impactful.

Summary

The creator's Korean mother tries out a foundation from the creator's brand, Poom Cosmetics. After testing shade 150, she approves of the product, finding it to be a good match and 'glowy'.

Structure

1Mom tries foundation
2Mom's usual routine of mixing shades
3Trying shade 150
4Mom's reaction and approval

Original caption

My Korean mom tries Poom shade 150 👀 #koreanmakeup #korean #foundation #glassskin

More from @poomcosmetics

Product placement

The video features the creator's mother applying and reviewing foundation from the creator's brand, Poom Cosmetics. The product is shown in bottles and as swatches on the face.

On-screen text

My Korean mom tries my brand (She's 58 😳) KOREAN MOM APPROVED 👍

Transcript

This is good. This is my mom. And she mixes a shade 100 and 200 every day to get her perfect match. So today we're going to try shade 150 on her and see if it's a good match. Okay. So what do you think of that? Shade? Cool. So glowy. What do you think? But do you like it? Mhm. Yay! Is it better than 200? Yay! Is it better than 200? 나는 (for me) Okay. 200 가 dark 한데 (200 is a little too dark for me) Okay.