I finally got feedback on Poom's deepest shade 👀

@poomcosmetics

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Poom Cosmeticsseen in 14 videos →www.poomcosmetics.com ↗

Why it worked

The video leverages social proof by showcasing positive user feedback on a specific product shade, addressing a common concern (shade matching for deeper skin tones) and building anticipation for the product launch.

Summary

The creator shares feedback on the deepest shade of their product, Poom. A follower named Aaron tested the shade and provided positive feedback, confirming it has a neutral tone without a grey or red cast.

Structure

1Introducing the deepest shade sample
2Explaining the delay in launch due to perfecting the shade
3Showcasing feedback from a follower named Aaron
4Highlighting Aaron's positive experience with the shade's tone and finish
5Expressing excitement for more feedback and the upcoming launch

Product placement

The video features a sample of Poom's deepest shade of makeup, with the creator discussing its development and showing feedback from a user applying it.

Original caption

She tested our deepest shade and said... 👀 #deepskin #shades #foundation #kbeauty #koreanmakeup

More from @poomcosmetics

Their other posts in the index, biggest breakout first.

On-screen text

I finally got feedback on Poom's deepest shade 👀 This is Poom's darkest, deepest shade sample, and this is actually the shade that's been prolonging our launch because I need it to be perfect. I need it to perform really well. There's a group of very generous, wonderful girlies that I've met here on TikTok that have volunteered to receive samples of our deepest shade. Test it out and let me know how it works. The way that I designed this shade is I needed it to be a neutral shade without a grey cast and without a red cast. You know, I got my first piece of feedback from one of my followers, and let's see what she said. The first feedback that I've gotten is from Aaron, and this is her applying this shade to her face. Looks so good on her. Very glowy, very. and ask if there was any grey cast or red cast that she saw on her face, and she said no and had such a good things to say about the shade. So now I'm really excited to hear back from everyone else who volunteered. I think there's a couple more that I'm waiting to hear back from, but it's such a good sign. I really wanna perfect the shade. You guys like I. This is. Once I have this, I think that we can start producing Poom's 12 shades.

Transcript

I finally got feedback on Poom's deepest shade. This is Poom's darkest, deepest shade sample, and this is actually the shade that's been prolonging our launch because I need it to be perfect. I need it to perform really well. There's a group of very generous, wonderful girlies that I've met here on TikTok that have volunteered to receive samples of our deepest shade. Test it out and let me know how it works. The way that I designed this shade is I needed it to be a neutral shade without a grey cast and without a red cast. You know, I got my first piece of feedback from one of my followers, and let's see what she said. The first feedback that I've gotten is from Aaron, and this is her applying this shade to her face. Looks so good on her. Very glowy, very. And I did confirm with her and ask if there was any grey cast or red cast that she saw on her face, and she said no and had such good things to say about the shade. So now I'm really excited to hear back from everyone else who volunteered. I think there's a couple more that I'm waiting to hear back from, but it's such a good sign. I really wanna perfect the shade. You guys like I. This is. Once I have this, I think that we can start producing Poom's 12 shades.