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All breakouts
14 videos
5.9Talking HeadProblem Callout hookEcommerce
Hook
We've received HUNDREDS of model applications.. but NONE for these two shades 🥺😭
@poomcosmetics
24.0K followers · usually 3.6K views a post
Views
21.1K
Likes
508
Comments
15
Shares
11
Promoted product
Poom Cosmeticspoomcosmetics.com
Poom
Why it worked
The video uses a relatable problem (difficulty finding models for certain product shades) and a touch of humor/empathy (emojis) to engage viewers. The visual demonstration of the product on skin is also effective for an e-commerce product.
Summary
The creator shows two shades of foundation that have received no model applications despite hundreds of applications for other shades. They demonstrate the shades on their arm, highlighting the difficulty in finding models for these specific tones.
Structure
- 1Showcases foundation shades
- 2Highlights lack of model applications for specific shades
- 3Demonstrates shades on arm
Product placement
The video shows swatches of foundation shades from Poom Cosmetics on the creator's arm.
Original caption
My medium tan and deep skin girlies, where are you? 😭 #model #modelcasting #koreanmakeup #foundation
More from @poomcosmetics
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