Loading video…
All breakouts
6.4Talking HeadProblem Callout hook
Hook
We've received HUNDREDS of model applications.. but NONE for these two shades 🥺😭
@poomcosmetics
24.0K followers · usually 3.0K views a post
Views
18.3K
Likes
464
Comments
15
Shares
8
Why it worked
The video uses a relatable problem (difficulty finding models for certain product shades) and a touch of humor/empathy (emojis) to engage viewers. The visual demonstration of the product on skin is also effective for an e-commerce product.
Summary
The creator shows two shades of foundation that have received no model applications despite hundreds of applications for other shades. They demonstrate the shades on their arm, highlighting the difficulty in finding models for these specific tones.
Structure
- 1Showcases foundation shades
- 2Highlights lack of model applications for specific shades
- 3Demonstrates shades on arm
Product placement
The video shows swatches of foundation shades from Poom Cosmetics on the creator's arm.
On-screen text
We've received HUNDREDS of model applications.. but NONE for these two shades 🥺😭
Original caption
My medium tan and deep skin girlies, where are you? 😭 #model #modelcasting #koreanmakeup #foundation
More from @poomcosmetics
Their other posts in the index, biggest breakout first.
