Which shade 250 looks less orange?

@poomcosmetics

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Poom

14 videos

Why it worked

The video leverages audience participation by asking for help in a decision, making viewers feel invested. The creator's transparency about her undertones and preferences also builds trust and relatability.

Summary

The creator is seeking help from viewers to decide between two shades of foundation, labeled B and C. She explains her neutral-warm undertone and preference for a shade that is more neutral and less orange, even if it appears slightly ashy.

Structure

1Introduce the dilemma of choosing between two foundation shades.
2Explain personal undertone and desired shade characteristics.
3Demonstrate swatches of the two shades on the face.
4

Original caption

Help! #shades #foundation #koreanmakeup

More from @poomcosmetics

Product placement

Poom Cosmetics (appears to be the brand of foundation being tested, as the creator's bio link is to poomcosmetics.com. The product itself is being acted upon - swatched and applied to the face to determine suitability. Removing the product would change the video entirely.)

On-screen text

Which shade 250 looks less orange? I am going to sign off on shade 250 today, and I need help deciding between the two. There's two options, and the goal for this particular shade is to be as neutral as possible, so no strong orange presence. I have a neutral warm undertone. This is option B, and this is option C. Okay, so how it's swatched right now, like this huge amount, is not how it looks like after it's blended out. But as you can see, I feel like this one looks better on me because it's warmer, and I feel like this is more of a true neutral, if that makes sense. Well, I'm leaning towards this. I will mention I told you guys, I have neutral warm undertones, and it does look a little ashy on me, but I actually prefer that over it looking too warm, because my undertones are not a true warm. I don't mind the slight ashenness, but if you are a true warm, like, you're golden. I don't think this shade will look good on you. According to the votes that we get on this video, that's the shade I'm gonna go with. And I don't care if it's not the perfect shade for me. I'm looking for the perfect shade for you. Either or. I love it because once you blend it out, it just looks so good, so healthy, and not a lot of orange here.

Transcript

Which shade 250 looks less orange? I am going to sign off on shade 250 today, and I need help deciding between the two. There's two options, and the goal for this particular shade is to be as neutral as possible, so no strong orange presence. I have a neutral warm undertone. This is option B, and this is option C. Okay, so how it's swatched right now, like this huge amount, is not how it looks like after it's blended out. But as you can see, I feel like this one looks better on me because it's warmer, and I feel like this is more of a true neutral, if that makes sense. Well, I'm leaning towards this. I will mention I told you guys, I have neutral warm undertones, and it does look a little ashy on me, but I actually prefer that over it looking too warm, because my undertones are not a true warm. I don't mind the slight ashenness, but if you are a true warm, like, you're golden. I don't think this shade will look good on you. According to the votes that we get on this video, that's the shade I'm gonna go with. And I don't care if it's not the perfect shade for me. I'm looking for the perfect shade for you. Either or. I love it because once you blend it out, it just looks so good, so healthy, and not a lot of orange here.