We finally fixed the undertone

@poomcosmetics

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Poom Cosmeticsseen in 14 videos →www.poomcosmetics.com ↗

Why it worked

The video works by showing the meticulous and iterative process behind creating a perfect makeup shade, which resonates with viewers interested in beauty product development and authenticity. The creator's detailed explanation and visual demonstration of the swatches provide valuable insight and build trust.

Summary

The creator showcases the development process for a new foundation shade, demonstrating multiple swatches on their arm to highlight the subtle differences and explain why the final shade, 350, was chosen. They explain that the previous iterations were either too deep, too yellow, or too orange, and that shade 350 is a more neutral option.

Structure

1Introduction of shade 350
2Explanation of its position between shades 300 and 400
3Showing swatches on arm
4Discussing the evolution of shades
5Explaining why previous shades didn't work
6

Original caption

What it took to nail shade 350 #shades #foundation #tanskin #koreanmakeup #acnesafe

More from @poomcosmetics

Their other posts in the index, biggest breakout first.

Highlighting the final chosen shade

Product placement

Poom Cosmetics (foundation): ACTS - the creator is showing swatches of different shades of foundation they developed, discussing the process of perfecting the shade and showing the final product. Removing it would change the video's purpose. www.poomcosmetics.com: ACTS - this is the website for the brand being promoted, and it is provided in the creator's bio.

On-screen text

We finally fixed the undertone I just signed off on our shade 350 which is the shade in between 300 and 400 and I just wanna go over the evolution these are the amount of samples that we went through to nail this shade here they are swatched on my arm and let's just go through it this is the shade that we've officially signed off on and maybe to the naked eye all of this looks the same but it truly is not the same the first iteration was a little too deep for me it was closer to 400 than it was 300 and I needed it to be right in the middle the second shade was a little too yellow the third shade a little too orange and the fourth one I did feel like a more neutral shade than the rest and this is how it's looking

Transcript

I just signed off on our shade 350 which is the shade in between 300 and 400 and I just wanna go over the evolution these are the amount of samples that we went through to nail this shade here they are swatched on my arm and let's just go through it this is the shade that we've officially signed off on and maybe to the naked eye all of this looks the same but it truly is not the same the first iteration was a little too deep for me it was closer to 400 than it was 300 and I needed it to be right in the middle the second shade was a little too yellow the third shade a little too orange and the fourth one I did feel like a more neutral shade than the rest and this is how it's looking