MELBOURNE'S FAMOUS CHARCOAL

@kimmyyliew

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SoundTikTok sound · Im Ballin

Promoted product

Ca Com

Why it worked

The video effectively uses visually appealing close-ups of the food, particularly the grilling process and the succulent meats, to create desire. The creator's personal endorsement and comparison to other establishments add authenticity and value, making the promotion feel like a genuine recommendation rather than a direct advertisement.

Summary

This video showcases Ca Com, a Melbourne restaurant offering charcoal-grilled Vietnamese broken rice (Com Tam) for dinner on Thursdays, Fridays, and Saturdays. It highlights their signature dishes like classic pork, skirt steak, and turmeric chicken thigh, emphasizing the quality of ingredients and cooking methods.

Structure

1Introduction to Ca Com and their charcoal-grilled broken rice
2Showcasing the different meat options: pork, skirt steak, and chicken
3Detailing the accompaniments: pate, noodles, pickles, and broth
4Highlighting the cooking process over charcoal

Original caption

ca com melbourne just dropped charcoal grilled vietnamese broken rice cơm tấm — thursday friday saturday dinner only 🔥 same charcoal, new menu, pork is the must order 📍 ca com banh mi bar #melbournevietnamese #comtam #vietnamesebrokenrice #brokenrice #vietnamesefood

More from @kimmyyliew

Product placement

CA COM: ACTS - This is a restaurant that serves Vietnamese food, specifically Banh Mi and Broken Rice. The video shows their food being prepared and served, and the name is visible on menus and signage. Removing the name would change what happens in the video as it would be unclear where this food is from. CA COM BANH MI BAR: ACTS - This is the name of the restaurant, visible on signage and menus. It is the establishment where the food is served. Removing the name would change what happens in the video as it would be unclear where this food is from.

On-screen text

MELBOURNE'S FAMOUS CHARCOAL BANH MI SPOT IS NOW DOING VIETNAMESE BROKEN RICE EVERY THURSDAY FRIDAY DINNER ONLY AND SATURDAY DINNER ONLY COM TAM FROM 5PM EVERY THU, FRI, SAT AND OBVIOUSLY THE MEATS ARE STILL OVER CHARCOAL CLASSIC PORK BROKEN RICE SKIRT STEAK BROKEN RICE AND TURMERIC CHICKEN THIGH COMES WITH ALL THE USUAL CONDIMENTS PATE NOODLES PICKLES AND HOT FOR YOUR FOOD THE MEATS BEING COOKED OVER FLAMES EVEN THE EGG THERE'S SOMETHING ABOUT GRILLED MEATS THAT JUST HITS DIFFERENTLY THE PORK PEOPLE WILL SAY IT'S MORE EXPENSIVE HOW THICK THAT TO OTHER VIETNAMESE SPOTS THE TURMERIC CHICKEN SAME CHICKEN USED IN BANH MI WHOLE FILLET BIGGER THAN MY HAND WITH CHARRED SKIN JUICY AND PERFECTLY BROTH ON THE SIDE IS PERFECT THE WAGYU SKIRT STEAK IS A BUT I'D STILL GO BACK TO THE CLASSIC GONNA SAY IT'S PRICIER THAN OTHER BUT AT LEAST IN PEACE WITH QUALITY INGREDIENTS AND WAGES ARE

Transcript

Melbourne's famous charcoal banh mi spot is now doing Vietnamese broken rice. Every Thursday, Friday, dinner only, and Saturday, dinner only. Com Tam from 5 PM every Thu, Fri, Sat. And obviously the meats are still over charcoal. Classic pork broken rice. Skirt steak. Broken rice and turmeric chicken thigh. Comes with all the usual condiments. Pate, noodles, pickles, and hot broth on the side for your food. While waiting for your food, you can watch the meats being cooked over flames. Even the egg. There's something about grilled meats that just hits differently. The pork. People will say it's more expensive. How thick that is compared to other Vietnamese spots. The turmeric chicken. Same chicken used in Banh Mi, but it's a whole fillet, bigger than my hand. With charred skin, juicy and perfectly cooked. And the hot broth on the side is perfect for this weather. The Wagyu skirt steak is a, but I'd still go back to the classic. Gonna say it's pricier than other spots, but at least I can eat in peace knowing it's made with quality ingredients and wages are