THIS NEW ALL

@kimmyyliew

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SoundTikTok sound · original sound - todaysmusic_tiktok

Promoted product

Swatau Kitchen

Why it worked

The video effectively uses a 'soft sell' approach by showcasing a visually appealing and abundant food offering at a seemingly good value. The focus on unique selling points like 'never frozen' and 'freshly hand-sliced' beef, combined with the popularity of the restaurant, creates intrigue and desire for viewers interested in food experiences.

Summary

This video showcases a Chaoshan style beef hotpot buffet at Swatau Kitchen in Glen Waverley, Melbourne. The restaurant offers all-you-can-eat options for $68, highlighting their never-frozen, freshly hand-sliced beef cuts and other ingredients like handmade beef balls and seafood.

Structure

1Introduction to the Chaoshan style beef hotpot buffet
2Highlighting the price and unique selling points (never frozen, hand-sliced beef)
3Showcasing various cuts of beef and other ingredients
4Discussing the broth options and sauces

Original caption

not your usual all you can eat — $68 for chaoshan style beef hotpot, never frozen freshly hand sliced 🥩 swatau kitchen glen waverley, 2000 people in a wechat group before they even had a store #melbournehotpot #chaoshanhotpot #melbournebuffet #hotpotbuffet #aycehotpot

More from @kimmyyliew

Product placement

Swatau Kitchen: ACTS - it is a restaurant where the video is filmed and the food is served. Removing it would change what happens in the video. WeChat: APPEARS - it is mentioned as a platform where people order, but its interface is not operated and no result comes from it. Removing it would not change what happens in the video.

On-screen text

THIS NEW ALL FOR $68 AND NO IT'S NOT KBBQ OR YOUR USUAL IT'S A CHAOSHAN POT BUFFET THE DIFFERENCE? BEEF HERE IS NEVER FROZEN FRESHLY HAND SLICED THIS IS SWATOU KITCHEN OVER 2,000 PEOPLE ORDERING EVERY WEEKEND THAT'S HOW POPULAR THEY WERE BEFORE THEY OPEN A PHYSICAL STORE IN GLEN WAVERLEY THEY HAVE BEAUTIFUL MARBLING CUTS FROM EVERY PART OF THE COW RIB'S, SHOULDER BLADE RUMP, KARUBI AND FATTIER FAT IS MY FAVORITE LOOKS LIKE A BLOB OF FAT BUT TURNS CRUNCHY AND NOT GREASY AFTER YOU BOIL IT HANDMADE BEEF BALLS ARE ALSO REALLY GOOD GAME DUCK BLOOD INTESTINE AND TRIPE SEAFOOD TOO CHAOSHAN BEEF HOTPOT NORMALLY GOES WITH BROTH BUT HERE IT TASTES LIKE STRAIGHT WATER GO FOR THE OTHER OPTIONS CHICKEN BROTH LOOKED GREAT ON BY THE WAY SHACHA SAUCE IS WITH OTHER CONDIMENTS AND THEIR CHILI

Transcript

THIS NEW ALL FOR $68 AND NO IT'S NOT KBBQ OR YOUR USUAL IT'S A CHAOSHAN POT BUFFET THE DIFFERENCE? BEEF HERE IS NEVER FROZEN FRESHLY HAND SLICED THIS IS SWATOU KITCHEN OVER 2,000 PEOPLE ORDERING EVERY WEEKEND THAT'S HOW POPULAR THEY WERE BEFORE THEY OPEN A PHYSICAL STORE IN GLEN WAVERLEY THEY HAVE BEAUTIFUL MARBLING CUTS FROM EVERY PART OF THE COW RIB'S, SHOULDER BLADE RUMP, KARUBI AND FATTIER FAT IS MY FAVORITE LOOKS LIKE A BLOB OF FAT BUT TURNS CRUNCHY AND NOT GREASY AFTER YOU BOIL IT HANDMADE BEEF BALLS ARE ALSO REALLY GOOD GAME DUCK BLOOD INTESTINE AND TRIPE SEAFOOD TOO CHAOSHAN BEEF HOTPOT NORMALLY GOES WITH BROTH BUT HERE IT TASTES LIKE STRAIGHT WATER GO FOR THE OTHER OPTIONS CHICKEN BROTH LOOKED GREAT ON BY THE WAY SHACHA SAUCE IS WITH OTHER CONDIMENTS AND THEIR CHILI