I needed to

@kimmyyliew

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SoundTikTok sound · Glide on Velvet

Promoted product

Marbl Steakhouse

Why it worked

The video effectively leverages social proof by highlighting the restaurant's high Google rating and numerous reviews, combined with visually appealing food shots and a relatable narrative of discovering a hidden gem.

Summary

The video reviews Marbl Steakhouse, a highly-rated restaurant in Prahran, Melbourne. It highlights the juicy beef ribs and the Mayura Wagyu steak, along with crispy onion rings and a creamy mushroom sauce, concluding that the food and value are excellent.

Structure

1Introduction to a highly-rated steakhouse
2Showcasing the ambiance and popularity
3Highlighting the beef ribs and steak options
4Describing the taste and quality of the food
5Reviewing the sides and overall experience

Original caption

4.9 stars on Google with 1000+ reviews that I’ve been walking past it this whole time 🥩 #melbournesteak #melbournesteakhouse #steakhouse #beefribs

More from @kimmyyliew

Product placement

Marbl Steakhouse: ACTS - it is the restaurant where the food is consumed and reviewed. Removing it would change the video's focus and context. It is the subject of the video. Google: APPEARS - used to show the restaurant's rating and reviews. Removing it would not change the video's core content but would remove supporting evidence for the restaurant's quality. Mayura Wagyu: ACTS - it is a specific type of beef used in the steak, contributing to the dish's description and perceived quality. Removing it would change the description of the steak.

On-screen text

I needed to 4.9 STAR STEAKHOUSE OVER 1,000 GOOGLE REVIEWS ACTUALLY TATS IT'S MARBL STEAKHOUSE IN PRAHRAN STEAKS FROM $40 TO $74 AND WHEN WE WALKED IN ON A IT WAS ALREADY FULL 8 PM WE COULD GET ASIDE FROM STEAKS WHAT CAUGHT MY MASSIVE JUICY BEEF RIBS SOUS VIDE CHARGRILLED LIGHTLY BASTED BUT WE OPTED TO KEEP IT FRESH BONING STEAK WAS ON ALMOST EVERY TABLE HERE THE THREE 50 GRAMS MAYURA WAGYU SCORE 7 TO 9 WITH A CREAMY MUSHROOM SAUCE WITH FRIES BEING A SUCKER I HAD TO GET OF THEIR CRISPY AND OH MY THESE ARE DANGEROUSLY ADDICTIVE I CANNOT STOP EVEN THE SALT SELECTION IS SERIOUS LIKE THIS CHARCOAL SMOKINESS GOOD AND STEAK WAS DONE REALLY TOTAL DAMAGE FOR THAT'S GENUINELY GOOD AND 4.9 STARS DOESN'T LIE MELB'S STEAKHOUSE WITH 4.9 STARS GOOGLE & OVER 1000+ REVIEWS

Transcript

I needed to 4.9 STAR STEAKHOUSE OVER 1,000 GOOGLE REVIEWS ACTUALLY TASTE IT'S MARBL STEAKHOUSE IN PRAHRAN STEAKS FROM $40 TO $74 AND WHEN WE WALKED IN ON A IT WAS ALREADY FULL 8 PM WE COULD GET ASIDE FROM STEAKS WHAT CAUGHT MY MASSIVE JUICY BEEF RIBS SOUS VIDE CHARGRILLED LIGHTLY BASTED BUT WE OPTED TO KEEP IT FRESH BONING STEAK WAS ON ALMOST EVERY TABLE HERE THE THREE 50 GRAMS MAYURA WAGYU SCORE 7 TO 9 WITH A CREAMY MUSHROOM SAUCE WITH FRIES BEING A SUCKER I HAD TO GET OF THEIR CRISPY AND OH MY THESE ARE DANGEROUSLY ADDICTIVE I CANNOT STOP EVEN THE SALT SELECTION IS SERIOUS LIKE THIS CHARCOAL SMOKINESS GOOD AND STEAK WAS DONE REALLY TOTAL DAMAGE FOR THAT'S GENUINELY GOOD AND 4.9 STARS DOESN'T LIE MELB'S STEAKHOUSE WITH 4.9 STARS GOOGLE & OVER 1000+ REVIEWS