I DON'T SAY

@kimmyyliew

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SoundTikTok sound · original sound - kimmyyliew

Promoted product

Emotional Oranges

Why it worked

The video effectively uses a common cultural compliment ('not too sweet' as an Asian compliment for dessert) to create intrigue and relatability. It also highlights affordable pricing and a hidden gem (matcha cake not on display) to encourage viewers to visit.

Summary

This video showcases a cafe in Melbourne called Emotional Oranges, highlighting its crepe cakes and signature drinks. The creator praises the cakes for not being too sweet and mentions the variety of flavors available, including a highly recommended matcha crepe cake.

Structure

1Introduction to the cafe and its crepe cakes
2Highlighting the matcha crepe cake as a favorite
3Describing the texture and flavor of different cakes
4Showcasing signature drinks
5

Original caption

the best crepe cake in melbourne and it’s NOT TOO SWEET — the highest compliment you can give any dessert as an asian 🍰 emotional oranges chapel street south yarra — all under $9 a slice, ask for the matcha it's not even on display. Eventhough it’s GIFTED it was so good we bought more cakes back home. #melbournecakes #cakesmelbourne #crepecake #melbournematcha #matchamelbourne

More from @kimmyyliew

Product placement

Emotional Oranges: ACTS - it is a cafe that sells cakes and drinks. The video shows its cakes and drinks being prepared and served, and mentions its location and prices. Removing it would change what happens in the video. Emotional Oranges (on ribbon on painting): APPEARS - it is a logo on a painting. Removing it would not change what happens in the video.

On-screen text

I DON'T SAY THIS IS THE BEST CREPE CAKE IN MELBOURNE WHY BECAUSE IT'S THE HIGHEST AND MOST ELITE COMPLIMENT ASIANS GIVE FOR A DESSERT EMOTIONAL ORANGES DOES ALL UNDER $9 A SLICE AND ALSO WHOLE CAKES WITH A RANGE OF CLASSIC INSPIRED FLAVOURS TO CHOOSE FROM AFTER TRYING SO MY FAVOURITE THE MATCHA CREPE CAKE ON DISPLAY TO PREVENT OXIDATION IT'S STRONG YET BALANCED AND THE BLACK SESAME SO GOOD YOU KNOW HOW BLACK SESAME IS ALWAYS THERE BUT NEVER REALLY THERE IT'S NOT JUST THE CHOCOLATE BANANA CHIFFON IS LIKE BITING INTO A AND THEY ARE LIGHT AND SILKY THREE LAYERS SOUR CREAM CHEESE AND A CRUNCHY BELMONT BISCUIT BASE SO LIGHT YOU CAN KEEP GOING THEIR SIGNATURE DRINKS MATCHA CLOUD AND MONT BLANC ARE PRETTY GOOD BUT THE MATCHA YOU KNOW PREMIUM MATCHA HERE

Transcript

I don't say this is the best crepe cake in Melbourne. Why? Because it's not too sweet. The highest and most elite compliment Asians give for a dessert. Emotional Oranges, Chapel Street, South Yarra. All under $9 a slice. Ask for the matcha, it's not even on display. Even though it was gifted, it was so good we bought more cakes back home. You know how black sesame is always there, but never really there. It's not just the chocolate banana chiffon. It's like biting into a banana milk cloud. And they are light and silky. Three layers sour cream cheese and a crunchy Belmont biscuit base. So light you can keep going. Their signature drinks, Matcha Cloud and Mont Blanc are pretty good. But the Matcha Latte, you know, premium matcha here.