I DON'T SAY

@kimmyyliew

3.2K followers · usually 11.7K views a post

Views

143.4K

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2.6K

Comments

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Promoted product

Emotional Oranges

Why it worked

The video effectively uses a common cultural compliment ('not too sweet' as an Asian compliment for dessert) to create intrigue and relatability. It also highlights affordable pricing and a hidden gem (matcha cake not on display) to encourage viewers to visit.

Summary

This video showcases a cafe in Melbourne called Emotional Oranges, highlighting its crepe cakes and signature drinks. The creator praises the cakes for not being too sweet and mentions the variety of flavors available, including a highly recommended matcha crepe cake.

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Transcript, structure and on-screen text

5 beats, a 133-word transcript and 49 lines of on-screen text — the parts you need to write your own version.

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Original caption

the best crepe cake in melbourne and it’s NOT TOO SWEET — the highest compliment you can give any dessert as an asian 🍰 emotional oranges chapel street south yarra — all under $9 a slice, ask for the matcha it's not even on display. Eventhough it’s GIFTED it was so good we bought more cakes back home. #melbournecakes #cakesmelbourne #crepecake #melbournematcha #matchamelbourne