A MICHELIN BIB

@kimmyyliew

3.2K followers · usually 11.7K views a post

Views

186.2K

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4.3K

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Promoted product

Pho Gia Truyen

Why it worked

The video leverages the prestige of a Michelin Bib Gourmand award and the authenticity of a Hanoi-based restaurant to create intrigue. By showcasing delicious-looking food and highlighting the long queues, it taps into FOMO (fear of missing out) and the desire for unique culinary experiences, making it highly shareable.

Summary

This video showcases Pho Gia Truyen, a renowned pho restaurant from Hanoi that has opened its first Australian store in Melbourne. The video highlights the authentic northern-style pho, featuring tender meats and a flavorful broth, as well as crispy spring rolls and fried doughnuts. Despite no promotions, the restaurant is already drawing queues, indicating its high quality and popularity.

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Transcript, structure and on-screen text

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Original caption

michelin bib gourmand pho from hanoi just opened in melbourne and people are already queuing without any promotions. pho thin has some competition 🍜 phở gia truyền bát đàn Melbourne #pho #michelinguide #melbournevietnamese #melbournecheapeats #photok