Why it worked
The video likely worked due to the inherent novelty and visual humor of the boy's balancing act, which is inherently attention-grabbing and shareable. The unexpected juxtaposition of this circus-like skill with a business-related message creates a memorable and engaging piece of content.
Summary
A young boy in New Hampshire is seen balancing three layers of drinks on his chin while simultaneously swinging two hoops. The video uses this unusual feat to illustrate a point about sales management training, suggesting that focusing on sales skills is more effective than simply adding more features.
Structure
- 1Boy balances drinks and swings hoops
- 2Video explains the unusual feat
- 3Connects the feat to sales management training
- 4Suggests focusing on sales skills over features
Call to action
Comment "OSLA" for that training
On-screen text
This is a boy balancing 3 layers of drinks on his chin while swinging two hoops - but it's in New Hampshire for a dozen people to see.
This is what they mean when they say CEOs need to stop making more features
Instead get your Sales managers training to get the Sales team to sell more
Comment "OSLA" for that training