The higher up in the organization you go, the more you have to change your speaking style to executive speaking style.

@officialsalesleadertips

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Why it worked

The video provides high-value, actionable professional advice that addresses a common pain point for corporate employees, establishing the creator's authority while subtly promoting his consulting brand.

Summary

The creator explains how to adapt one's speaking style for executive roles by using specific pausing and vocal techniques. He illustrates these methods with examples and mentions his sales consulting services in the context of his professional expertise.

Structure

1Introduction to executive speaking style
2Technique 1: The pause-down-pause method
3Demonstration of the pause technique
4Technique 2: The what-why-so-what framework

Original caption

Your career can be kept if you don’t update the way you speak as you move up #ExecutiveCommunication #PPFSales #BestFractionalSales

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Product placement

The creator mentions 'PPF Sales' in the caption and uses his professional expertise to demonstrate value, linking back to his bio which contains his sales consulting services.

On-screen text

Executive Speak: Examples The Higher Up In The Organisation You Go, The More You Have To Change Your Speaking Style To Executive Speaking Style. This Is What I Said. They Got Me Over 500,000 Views And What Everybody Is Ripping Me To Pieces On. But There's Two Ways To Actually Do This. If You Realise That, Yes, As An Adult, You've Become More Adult And Be Able To Speak More Concisely For Those That Don't. Get Out Of Here. So What You're Gonna Wanna Do Is, Number One, Pause. Down. Pause. What You're Gonna Do Is Towards The End Of The Sentence, You're Going To Pause, Then Move Your Voice Down, Then Pause. Sounds Like This. The Quick Brown Fox Jumped Over The Lazy Dog And The Next Day He Did This. Or Right Now Our Forecast Is In A Spot Where I Can't Be 100% Certain, But What I Can Be Is Certain In The Big Deals That Are Coming In. And The Other Is Speaking In What? Why? So What? So This Is Where You Say, What's Going On, Why It's Happening? And Then What You Were Going To Do About It. So What You're Gonna Do About It. This Sounds Something Like, Hey, What's Going On Right Now? The Sales Team Is Not Performing Where We Want It To Perform. And This Is Happening Because Of A Variety Of Factors From Pipeline Last Quarter. That Said, What I'm Doing About It This Quarter Is Doubling Down On Big Deals And Outbound To Make Sure We Can Make Up For The Miss.

Transcript

The higher up in the organization you go, the more you have to change your speaking style to executive speaking style. This is what I said. They got me over 500,000 views and what everybody is ripping me to pieces on. But there's two ways to actually do this. If you realize that, yes, as an adult, you've become more adult and be able to speak more concisely for those that don't, get out of here. So what you're gonna wanna do is, number one, pause. Down. Pause. What you're gonna do is towards the end of the sentence, you're going to pause, then move your voice down, then pause. Sounds like this. The quick brown fox jumped over the lazy dog. And the next day he did this. Or right now our forecast is in a spot where I can't be 100% certain, but what I can be is certain in the big deals that are coming in. And the other is speaking in what, why, so what? So this is where you say, what's going on, why it's happening and then what you were going to do about it. So what you're gonna do about it. This sounds something like, hey, what's going on right now? The sales team is not performing where we want it to perform and this is happening because of a variety of factors from pipeline last quarter. That said, what I'm doing about it this quarter is doubling down on big deals and outbound to make sure we can make up for the miss.