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12.5Talking HeadWarning hook
Hook
Your bosses boss is asking your boss to fire you
@officialsalesleadertips
148.5K followers · usually 1.7K views a post
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20.2K
Likes
258
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Why it worked
The video uses a high-stakes, fear-based hook that immediately grabs the attention of professional viewers, followed by actionable, high-value advice that establishes the creator as an expert.
Summary
The creator explains why VPs of Sales are often at risk of being fired due to poor communication skills. He introduces the 'what, why, so what' framework as a solution for sales leaders to communicate more effectively.
Structure
- 1Identify the problem of being fired for poor communication
- 2Explain why CEOs are frustrated with VPs of Sales
- 3Introduce the what, why, so what framework
- 4Explain how to apply the framework
Product placement
The video promotes the creator's sales coaching/consulting services, linked in his bio.
On-screen text
Your bosses boss is asking your boss to fire you
MORE C E
THE MORE I
HEAR PEOPLE WHO
WANNA FIRE THEIR
V P'S OF SALES
BECAUSE THEY'RE NOT
SPEAKING EFFECTIVELY.
NEVER MIND THE
ONES THAT KNOW
THEY'RE JUST WINGING IT.
FOR THE
EFFECTIVE COMMUNICATORS
THE NUMBER ONE
THING YOU'RE GONNA
DO IS SPEAK
IN A WHAT? WHY?
SO WHAT FRAMEWORK?
YOU'RE GONNA SAY
WHAT IS HAPPENING,
WHY THAT IS HAPPENING,
AND SO WHAT
AM I GONNA DO ABOUT IT.
Original caption
CEOs keep telling me that we should fire someone because they talk this way and I get where they’re coming from but want us to learn so that we don’t fall into that trap #VPOfSales #CEO #SalesLeader
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