name and where

@the__gloss

449.9K followers · usually 180.6K views a post

Views

648.6K

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78.7K

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SoundTikTok sound · original sound - the__gloss

Promoted product

Barriers Lip Gloss

Why it worked

The video works by providing a relatable and aspirational "get ready with me" style content, focusing on specific beauty products and fashion items that viewers can identify with and potentially purchase. The creator's personal endorsement and detailed explanation of the products, especially the lip combo, make it engaging and trustworthy.

Summary

The creator shares her outfit details, starting with her glasses from a store in Austin and her Dior accessories. She then details her lip combo, featuring a Kiko lip liner and a Barriers lip gloss, highlighting its hydrating and plumping qualities.

Structure

1Introduction and origin
2Outfit details: glasses and accessories
3Lip combo explanation
4Focus on Kiko lip liner
5

Original caption

Carmen’s chic Silverstone style 🏎️ @Carmenmmundt @barriers #OOTD #silverstone #f1 #outfit

More from @the__gloss

Product placement

Kiko: sells makeup. ACTS - the lip liner and lipstick are shown and discussed as part of a makeup routine. Removing it would change the video. Dior: sells fashion accessories. APPEARS - the brand name is visible on the bag, but it is not discussed or used. Removing it would not change the video. Barriers: sells lip gloss. ACTS - the lip gloss is shown and discussed as part of a makeup routine. Removing it would change the video.

On-screen text

name and where are you from? Carmen and I am Spanish start with the glasses Mamma Mia glasses are actually from a store in Austin K-r-e-w-e all the rest Dior head to toe I absolutely adore and everyone keeps complimenting my outfit today happy with it I wanna know lip combo? it's from Kiko I really want a nude colour came to me this is your colour and since that day it's the only I've ever used I always do the liner I put Barriers The Lip Gloss on top it's hydrating it also adds a little bit of shine and it makes your lips look more plump

Transcript

What is your name and where are you from? My name is Carmen and I am Spanish. Thought me through the fit starting with the glasses. Mamma Mia, glasses are actually from a store in Austin. K-r-e-w-e. All the rest, Dior, head to toe. I absolutely adore and everyone keeps complimenting my outfit today, so I'm very happy with it. I wanna know, what is your lip combo? It's from Kiko. But I was like, I really want a nude colour. And the girl came to me and she was like, this is your colour. And since that day, it's the only lip liner I've ever used. I always do the liner. And then I put Barriers, the lip gloss on top. It's hydrating. It also adds a little bit of shine and it makes your lips look more plump.