name and where

@the__gloss

449.9K followers · usually 180.6K views a post

Views

1.3M

Likes

78.6K

Comments

392

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2.1K

SoundTikTok sound · Everybody Wants To Rule The World X Electric Love

Promoted product

Never Fully Dressed

Never Fully Dressed is more than just a fashion brand. We’re a community that celebrates, empowers and supports everybody; through diverse models, to inclusive sizing that extends from a UK 6-28 US 2-24. Our unique prints in multi wear styles are designed in-house, to inspire joy into your wardrobe.

Why it worked

The video works by showcasing a stylish and aspirational outfit with a focus on individual pieces and their origins. The creator's personal connection to the brands and the relatable aspect of finding a 'bargain' likely resonated with viewers interested in fashion and personal style.

Summary

A woman named Lisa from London discusses her outfit, highlighting pieces from Never Fully Dressed, Zara, Topshop, Louis Vuitton, and Loewe. She explains her choices, emphasizing the flowy nature of her pants for the weather and her support for the designer of her t-shirt.

Structure

1Introduction and origin
2Discussion of sunglasses
3Pants from Zara
4

Original caption

Lisa from London 🐚 #fashion #outfit #style #inspiration #Summer @Neverfullydressed

More from @the__gloss

Product placement

Never Fully Dressed (brand of t-shirt): ACTS - the creator is wearing it and discussing it as part of her outfit. Removing it would change the video. Zara (brand of pants): ACTS - the creator is wearing them and discussing them as part of her outfit. Removing them would change the video. Topshop (brand of sandals): ACTS - the creator is wearing them and discussing them as part of her outfit. Removing them would change the video. Louis Vuitton (brand of bag): ACTS - the creator is holding it and discussing it as part of her outfit. Removing it would change the video. Loewe (brand of belt): ACTS - the creator is wearing it and discussing it as part of her outfit. Removing it would change the video.

On-screen text

name and where My name is Lisa I'm from London Talk me through the fit today I bought in Lecce in southern Italy because I just think the frames make a persons face and I'm all for you know finding a bargain this is from a brand I really support because I really admire the the girl that Never Fully Dressed Lucy Aylen who is just iconic as far as I'm concerned these are Zara sale I love them I lived in Marrakech for a long time. and these are in Marrakech they're very flowy kind of weather I love it and these I got from Topshop I didn't have any flip flops and they're absolutely perfect the bag is Louis Vuitton the belt is Loewe

Transcript

My name is Lisa I'm from London Talk me through the fit today I bought in Lecce in southern Italy because I just think the frames make a persons face and I'm all for you know finding a bargain this is from a brand I really support because I really admire the the girl that Never Fully Dressed Lucy Aylen who is just iconic as far as I'm concerned these are Zara sale I love them I lived in Marrakech for a long time. and these are in Marrakech they're very flowy kind of weather I love it and these I got from Topshop I didn't have any flip flops and they're absolutely perfect the bag is Louis Vuitton the belt is Loewe