What is your name?

@the__gloss

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SoundTikTok sound · Little Things

Promoted product

Lock & Co. hat

Lock & Co. London: Luxury men's & women's hats for every occasion. Beautifully packaged & sent from the oldest hat shop in the World.

Why it worked

The video likely performed well due to its focus on high-end fashion and personal style, appealing to viewers interested in luxury brands and curated aesthetics. The creator's ability to weave a narrative around the outfit, incorporating vintage and sentimental pieces, adds a layer of relatability and interest beyond just brand names.

Summary

A woman named Therese Atherton shares details about her outfit, which she describes as a mix of old and new pieces. She highlights her vintage Lock & Co. hat with a chiffon scarf, a Dior tunic over a Max Mara silk blouse, and Hermes trainers.

Structure

1Introduction and name
2Location
3Outfit description: Hat
4Outfit description: Scarf

Original caption

Age is just a number but fashion is forever 💭 #fashion #style #elegant #chic

More from @the__gloss

Product placement

Chanel (appears): A Chanel logo brooch is worn on the collar of the dress. Removing it would not change what happens in the video. Lock & Co. (acts): The hat is from Lock & Co., a hat maker. Removing it would change what happens in the video. Hermes (acts): The trainers are Hermes trainers. Removing them would change what happens in the video. Dior (acts): The dress is a Dior tunic. Removing it would change what happens in the video. Max Mara (acts): The silk blouse underneath is Max Mara. Removing it would change what happens in the video.

On-screen text

What is your are you from? Good afternoon Therese Atherton and I live in Northumberland so near Scotland Talk me through your outfit today very old it's from Lock & Co. attached to it a vintage chiffon scarf Antique market my um sunglasses are my earrings are pearl and are very many years old my dress is a Dior tunic underneath is a silk Max Mara which belonged to my mother who is no longer with me but I wear it in homage to her a little pair of Hermes trainers oh and the bag it's a mixture of old and new and I'm quite old but the sunglasses hide it

Transcript

What is your name? Good afternoon. Therese Atherton and I live in Northumberland so near Scotland. Talk me through your outfit today. My hat is very old it's from Lock & Co. and it has attached to it a vintage chiffon scarf from an antique market. My um sunglasses are my earrings are pearl and are very many years old. My dress is a Dior tunic. Underneath is a silk Max Mara which belonged to my mother who is no longer with me but I wear it in homage to her. And I have a little pair of Hermes trainers. Oh and the bag. It's a mixture of old and new and I'm quite old but the sunglasses hide it.