smell it

@the__gloss

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Views

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SoundTikTok sound · original sound - the__gloss

View velocity

+4.2M views over 10.7d · ~394.2K/day · 9 observations

Promoted product

YSL MYSLF EDT Intense

Discover MYSLF Eau de Toilette Intense. The new 8H long-lasting woody skin musk scent. A bold masculine flower with spicy woods. Shop now at YSL Beauty.

Why it worked

The video leverages social proof by showcasing diverse individuals' positive reactions to a fragrance, creating curiosity and desire for the product.

Summary

This video features several people smelling and reacting to YSL MYSLF EDT Intense fragrance. The individuals offer positive feedback, describing the scent as nice, elevated, sexy, and good for summer with woody and musky notes.

Structure

1Introduction to the fragrance
2First person's reaction
3Second person's reaction
4Third person's reaction
5

Original caption

Ad A new head turner fragrance ✨ YSL MYSLF EDT Intense @YSL Beauty #fragrance

More from @the__gloss

Product placement

YSL MYSLF EDT Intense (ACTS - the bottle is shown and people are smelling it and giving opinions on the scent, which is the product's function; removing it would change the video's entire purpose) | YSL Beauty (APPEARS - mentioned as the brand of the fragrance, but not directly interacted with; removing it would not change what happens in the video)

On-screen text

smell it what your smell it and then let me know what your thoughts are Oh my goodness a lot of wearing this it's very nice elevated this is it it's sexy this is a good everyday scent definitely a bit of some woody notes a bit of musk maybe I'd definitely I'll keep this

Transcript

Smell it and then let me know what your thoughts are. Oh my goodness. I'm sure you'll get a lot of compliments wearing this. It's very nice. Elevated. This is it. It's sexy. It's a good everyday scent. Definitely a bit of some woody notes, a bit of musk, maybe. I'd definitely... I'll keep this.