What fragrance

@the__gloss

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SoundTikTok sound · original sound - the__gloss

Promoted product

Acqua Di Parma Gelsomino A Freddo

Why it worked

The video leverages a common social interaction (being complimented on a scent) to naturally introduce a specific product, creating relatable content that feels less like a direct advertisement.

Summary

A person is asked what fragrance they are wearing and reveals it to be Acqua Di Parma's Gelsomino A Freddo, describing it as fresh, summery, and nostalgic.

Structure

1Question about fragrance
2Initial reaction and compliment
3Revealing the brand and name
4Describing the scent profile
5Connecting scent to nostalgia

Product placement

Acqua di Parma (fragrance brand): ACTS - the creator shows a bottle of their fragrance and names it. Removing it would change what happens in the video. Estelle (creator): APPEARS - mentioned in the caption as a creator. Removing it would not change what happens in the video. Phoebe Jones (creator): APPEARS - mentioned in the bio as the creator. Removing it would not change what happens in the video. The Gloss (channel/brand): APPEARS - the microphone has the logo. Removing it would not change what happens in the video.

Original caption

How to smell chic this summer ✨ @Estelle #perfume #fragrance #elegant #Summer @Acqua di Parma

More from @the__gloss

On-screen text

What fragrance wearing today? walked out to me you said to me what on earth are you wearing I love it Today I'm wearing okay so it's Acqua Di Parma it's called wait let me let me up quickly so it's Gelsomino A Freddo should I do it Italian accent Gelsomino A Freddo that fresh that kind of summer the nostalgia my childhood and I really I love about it

Transcript

What fragrance wearing today? When you guys walked out to me you said to me what on earth are you wearing? I love it, I love it. Today I'm wearing, okay so it's Acqua Di Parma. It's called, wait, let me let me look it up quickly. So it's Gelsomino A Freddo. Should I do it in an Italian accent? Gelsomino A Freddo. That fresh, that kind of summer, the nostalgia, my childhood to be honest and I really, I love about it.