it's one of those

@the__gloss

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SoundTikTok sound · Everybody Wants To Rule The World X Electric Love

Promoted product

Jean Paul Gaultier Classique

Why it worked

The video leverages a popular trend of asking people about their personal style and preferences, specifically focusing on fragrances, which are highly personal and relatable topics. The creator's engaging presentation and the clear display of well-known, desirable brands like Chanel and Jean Paul Gaultier likely contributed to its appeal.

Summary

The creator asks two individuals about their favorite fragrances, showcasing Jean Paul Gaultier Classique, Chanel Coco Mademoiselle, Chanel Coco Noir, and Black Opium. The video highlights personal preferences and popular scent choices.

Structure

1Introduction and question about favorite fragrances
2Showcasing Jean Paul Gaultier Classique
3Showcasing Chanel Coco Mademoiselle
4Showcasing Chanel Coco Noir
5

Original caption

They need a tv show, The Scent Sisters ✨ #perfume #fragrance @JeanPaulGaultier @chanel.beauty @YSL Beauty

More from @the__gloss

Product placement

Jean Paul Gaultier Classique (acts: used to demonstrate a favorite fragrance, removing it would change the video's focus on fragrances; appears: bottle shown on screen) Chanel Coco Mademoiselle (acts: used to demonstrate a favorite fragrance, removing it would change the video's focus on fragrances; appears: bottle shown on screen) Chanel Coco Noir (acts: used to demonstrate a favorite fragrance, removing it would change the video's focus on fragrances; appears: bottle shown on screen) YSL Beauty (appears: mentioned as a brand the creator follows, removing it would not change the video's focus on fragrances) Odd Muse (appears: shopping bag shown in the foreground, removing it would not change the video's focus on fragrances)

On-screen text

it's one of those and they're like excuse me, excuse me what are you wearing what are you wearing favourite fragrance? ooh I'm gonna give you two I could give you but I don't day and night cause we're losing the first one Classique by Jean Paul Gaultier oh can't unmatched new edition second one I'm also gonna give you another go on Coco Chanel come on come on with a Coco Chanel and I'll take it one step further a top three give it to you anyway Coco Chanel Noir Ooh that's me babe Black Opium oh yes

Transcript

it's one of those and they're like excuse me, excuse me what are you wearing what are you wearing favourite fragrance? ooh I'm gonna give you two I could give you but I don't day and night cause we're losing the first one Classique by Jean Paul Gaultier oh can't unmatched new edition second one I'm also gonna give you another go on Coco Chanel come on come on with a Coco Chanel and I'll take it one step further a top three give it to you anyway Coco Chanel Noir Ooh that's me babe Black Opium oh yes