name and where

@the__gloss

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SoundTikTok sound · Everybody Wants To Rule The World X Electric Love

Promoted product

Zara

Zara is a clothing retailer that releases new collections in limited quantities to encourage impulse purchases and drive sales without relying on discounts.

22 videos16 creators

Why it worked

The video likely performed well due to its relatable "outfit of the day" format, showcasing stylish and aspirational summer fashion. The creator's personal touch, like mentioning the necklace was passed down, adds authenticity and emotional connection, while clearly naming brands makes it easily shoppable for viewers.

Summary

A woman shares her "Euro summer outfit of the year" by detailing each piece of her ensemble. She discusses her necklace, a Zara top, Bodan trousers, Flavelius shoes, and a Zara bag, highlighting their origins and features.

Structure

1Introduction and origin
2Necklace origin
3Top description
4

Original caption

Euro summer outfit of the year ✨ @Nathalia #outfits #Summer #inspiration

More from @the__gloss

Product placement

Zara: ACTS - the creator wears a top and a bag from Zara. Removing it would change what happens in the video. Bodan: ACTS - the creator wears trousers from Bodan. Removing it would change what happens in the video. Flavelius: ACTS - the creator wears shoes from Flavelius. Removing it would change what happens in the video.

On-screen text

name and where are you from? My name is Nathalia and I'm originally but I'm currently living in New York Talk me through starting with yes I got so on this necklace but it was actually passed down from the top is from Zara I love this lace detailing here it's so nice kind of floral my trousers are from Bodan I love that they're not very see through so that's very nice and my shoes are from Flavelius Spanish brand it has the coolest comfortable shoes bag is from Zara as well tell you this is the most I've worn it with absolutely everything this summer as you can see it's falling apart now

Transcript

What is your name and where are you from? My name is Nathalia and I'm originally from Mallorca but I'm currently living in New York. Talk me through starting with the necklace. Yes, I got so many questions on this necklace, but it was actually passed down from my grandmother. The top is from Zara. I love this lace detailing here. It's so nice, kind of floral. My trousers are from Bodan. I love that they're, like, not very see-through, so that's very nice. And my shoes are from Flavelius, which is a Spanish brand. It has the coolest, most comfortable shoes. And then my bag is from Zara as well. And when I tell you this is the most versatile bag, I've worn it with absolutely everything this summer, as you can see, it's falling apart now.