name and where

@the__gloss

449.9K followers · usually 180.6K views a post

Views

960.2K

Likes

6.7K

Comments

67

Shares

211

SoundTikTok sound · original sound - the__gloss

Promoted product

Charles & Keith

Shop the official CHARLES & KEITH website for the latest in women's and kids' fashion, including bags, shoes and accessories. Check out the new arrivals today.

Why it worked

The video works by providing a quick and visually appealing "outfit of the day" (OOTD) showcase, a popular and engaging format on TikTok. The creator shares specific brands and items, making it easy for viewers to identify and potentially purchase them, while also offering general fashion advice.

Summary

A woman named Harriet from London shares her summer outfit details, highlighting pieces from Saint Laurent, Heaven Mayhem, Charles & Keith, and Massimo Dutti. She also offers fashion tips on longevity and recycling.

Structure

1Introduction and location
2Outfit details: glasses, earrings, bag
3Outfit details: top, jeans, loafers, belt
4Fashion tip: longevity

Original caption

Summer chic in the city ✨ @Harriet Marshall @CHARLESKEITHOFFICIAL #fashion #outfit #Summer

More from @the__gloss

Product placement

Saint Laurent: ACTS - the creator states her glasses are from this brand. Removing it would not change what happens in the video. Heaven Mayhem: ACTS - the creator states her earrings are from this brand. Removing it would not change what happens in the video. Charles & Keith: ACTS - the creator states her bag is from this brand and shows the bag. Removing it would not change what happens in the video. Aislin bag: ACTS - the creator states the name of the bag. Removing it would not change what happens in the video. Massimo Dutti: ACTS - the creator states her top, jeans, and loafers are from this brand. Removing it would not change what happens in the video. Belt: ACTS - the creator states her belt is thrifted. Removing it would not change what happens in the video.

On-screen text

name and where Hi I'm Harriet from London the fit today well it's super hot at the moment summer wardrobe truly out are from Saint Laurent and then my Heaven Mayhem Charles & Keith the Aislin bag and I love this bag cause it fits like it fits a laptop it fits all sorts my top jeans and loafers Massimo Dutti belt is thrifted What would top fashion tip? my top fashion tip when you are buying a piece think about longevity my other fashion tip tip is to recycle

Transcript

Hi I'm Harriet and I'm from London Well it's super hot at the moment summer wardrobe truly out My glasses are from Saint Laurent and then my Heaven Mayhem Charles & Keith the Aislin bag and I love this bag cause it fits like it fits a laptop it fits all sorts my top jeans and loafers Massimo Dutti and my belt is thrifted What would be your top fashion tip? My top fashion tip when you are buying a piece think about longevity My other fashion tip is to recycle