@thejoshelkin — 15x breakout

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@thejoshelkin

2.0M followers · usually 24.8K views a post

Views

333.1K

Likes

27.7K

Comments

153

10.7K

Promoted product

BBQ pie

Why it worked

The video combines popular comfort foods (pulled pork, mac and cheese) into a novel format (a pie), creating a visually appealing and potentially viral dish. The creator's enthusiastic presentation and the clear, step-by-step instructions make it engaging and easy to follow.

Summary

The creator makes a BBQ pulled pork and mac and cheese pie using a cornbread crust. They demonstrate the process of smoking the pork, making the mac and cheese, assembling the pie, and finally showing the finished product and taking a bite.

Structure

1Prepare and smoke pork butt
2Make cornbread crust and bake halfway
3Make mac and cheese
4Assemble the BBQ pie
5Bake and serve the pie
6Taste test and ask for suggestions

Product placement

Lodge cast iron skillet (appears, does not act, removing it would change what happens in the video), Heinz Ketchup (appears, does not act, removing it would change what happens in the video), Famous Dave's Original Recipe Cornbread Mix (appears, does not act, removing it would change what happens in the video), Lucerne milk (appears, does not act, removing it would change what happens in the video), Jack (appears, does not act, removing it would change what happens in the video), Mirage Pro induction burner (appears, does not act, removing it would change what happens in the video)

Original caption

BBQ PIE (Makes one 12-inch pie) Pulled Pork: 5 lb bone-in pork butt, 1/2 cup yellow mustard, 1 cup salt & pepper, 1/4 cup butter, 1/2 cup brown sugar. Score fat, coat with mustard and seasoning, smoke fat-side up at 275°F for 3 hrs to 170°F. Place in a roasting pan, top with brown sugar and butter, cover with foil, cook 2 more hrs to 203°F, cool 1 hr, then shred. Sauce: Simmer 1/2 cup ketchup, 2 cups apple cider vinegar, 1/4 cup each Worcestershire, yellow mustard & brown sugar, 1 tbsp each garlic, onion & mustard powder, smoked paprika, 1 tsp red pepper flakes, salt & pepper until thickened. Stir in 1 tbsp butter. Cornbread: Mix 1 box cornbread mix, 1 egg, 1/3 cup each water & milk, 1 cup chopped jalapeños. Bake at 400°F for 10 min in a greased pan, then press a smaller pan into the center to form the crust. Mac & Cheese: Boil 2 cups elbow macaroni 1 min under package time. Make a roux with 1/4 cup butter and flour, whisk in 2 cups whole milk and 12 oz evaporated milk, season with salt, pepper and 2 tbsp garlic powder, melt in 1 cup each sharp cheddar and Monterey Jack, then fold in pasta.