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Discounts are Fake
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THIS MEME ABOUT
HOW PRICING WORKS
IS ACTUALLY TRUE
AND IT'S MAKING
TECH COMPANIES RICHER
IMAGINE.
(Photo Credit: Brett Hondow/Shutterstock)
Kohl's class action
overview:
• Who: Kohl's Corporation is facing a class
action lawsuit from Plaintiff
Cortez Gomez.
• Why: Kohl's is using
comparison prices in order to give the
illusion of a discount on products.
• Where: The Kohl's class action was filed
in federal court in Wisconsin.
CAUGHT ARTIFICIALLY INFLATING
THEIR PRICES
JUST TO DROP IT DOWN WITH
A DISCOUNT.
DO THEY DO THIS?
J.C. Penney
removed ALL
sales and
coupons in 2012.
"Fair and Square
Pricing," they
called it.
Revenue crashed
25% in one year.
Customers didn't
want fair prices -
they wanted the
thrill of a "deal."
Swipe
WHEN COMPANIES FAKE
THEIR DISCOUNTS THEY
MAKE WAY MORE
AND J.C.
PENNY ACTUALLY PROVED
IT.
Join a JCPenney Fake Discounts
Legal Action
HL HATTIS LAW
August 28, 2025
JCPenney: Fake
Discounts Legal Action
JCPenney is facing allegations that it
advertises fake discounts on nearly
all of its products.
If you purchased items from
JCPenney that you thought were on sale
with a discount, you may be entitled to
compensation.
JCPenney
FAKE DISCOUNTS
JR-2012
AND JUST SWITCHED
AND SQUARE PRICING
LISTED THE ACTUAL
PRICE OF EVERY
SINGLE PRODUCT.
DID THIS, REVENUE
CRASHED 25% IN
JUST ONE YEAR.
CUSTOMERS DIDN'T WANT
FAIR PRICES,
THEY WANTED THE
THRILL OF THE
SO THEY ENDED
UP BRINGING BACK
FAKE DISCOUNTS JUST
TO SURVIVE.
Adobe Photoshop Discount
50% OFF
Only $9.99 USD/mo*
$20.99 USD/mo
*When you buy the photography bundle
THEY ARE NOT
THE ONLY ONES.
ADOBE HAS BEEN RUNNING THIS PLAY
FOREVER.
Adobe Discount for Teams
-35% OFF
CC
US$49.99/mo*
US$30.49/mo
annually.
BASICALLY THROUGHOUT THE
ENTIRE YEAR
DISCOUNT RUNNING.
BUT THIS DISCOUNT
IS JUST A FAKE
SHOPIFY HAS EVEN
NATIVELY INCLUDED THE
COMPARE-AT PRICE
JUST CUSTOMISE,
Jewellery Set
$1,000.00 $990.00
Sale
Quantity
- 1 +
PRICE THAT YOU
SEE ON WEBSITES.
THAT'S STRUCK OUT
BECAUSE THEY'RE RUNNING
A CRAZY DISCOUNT
AND IF YOU
WANNA UNDERSTAND MONEY,
FOLLOW ME AGAIN.