I think I finally

I think I finally Ariana beauty beauty manufacturing strategy thing about thing about beauty that I kind of knew kind of knew from fragrance is just it takes so is just it takes so long for product to become product to become perfect and to become realized out on the shelves. two years. Foundation, FOUNDATION MORE Foundation, more. And I wasn't expecting remember remember This whole investigation started because I wanted Ariana Grande's Ariana Grande's first powder powder Instead, I think I uncovered something far more interesting, which is gonna help us get So last So last episode we talked about contract manufacturers, BEAUTY BRANDS DON'T MAKE THEIR OWN PRODUCTS. Most beauty brands use contract manufacturers to develop, produce, and package their products. 1 BRAND CREATES THE IDEA The brand decides on the concept, formula goals, packaging, and positioning. 2 CONTRACT MANUFACTURER DEVELOPS THE FORMULA The brand partners with a contract manufacturer that has labs, chemists, and R&D experts. 3 MANUFACTURING HAPPENS The manufacturer produces the formula at scale in their facilities. 4 PACKAGING & ASSEMBLY The manufacturer fills, packages, and prepares the products for shipping. 5 SENT TO THE BRAND (NOT RETAILERS) The finished products are shipped to the brand, who then markets and sells them to you. don't actually manufacture their own products. they factories factories around the world I started building a database Every launch, Every Every reformulation, edition edition Everything I could verify And at first it looked random, different countries, different products. Then Foundation, Complexion Foundation Concealer Hypernova Blush Bronzer Interstellar Mélange à Trois Blush Sticks ITALY Concealer, Italy. Hypernova Satin Matte Blush Hypernova Satin Bronzer Beautification Underaye Masks Essential Drip Glossy Balm Mist Thing Hydrating Setting Spray At the Borderline Gel Eyeliner Pencil Energizing Underaye Balm Wicked Eclipse Cheek & Lip Stick So Popular pH Adaptive Lip Oil Dream Glow Serum Cherry Blossom Blush Palette Starlet Lustrous Liquid Eyeshadows Starlet Liquid Matte Eyeshadows Fembo Glow Stick Wicked Lip Liners Emerald City Metallic Eyeliners Sweet Dreams Eyeshadow Quads LIPS Original Gloss Lip Marker Lip Oils Original Lip Liners Glossy Balm USA ITALY "INTERESTING..." USA ITALY USA ITALY KOREA SKINCARE Eye Masks Primer Eye Balm Dream Glow KOREA KOREA USA "HMM..." USA KOREA KOREA USA ITALY ITALY KOREA ITALY KOREA USA ITALY USA ITALY KOREA ITALY KOREA USA ITALY GERMANY ITALY USA KOREA KOREA USA "WAIT..." "OKAY..." USA ITALY KOREA ITALY KOREA USA ITALY USA ITALY KOREA ITALY KOREA USA ITALY USA ITALY KOREA ITALY KOREA USA "What the f*** is What is made of? Who is she? Why does she, how does like this? Interestingly, the Dreamglow Highlight Serum USA But as I there is a through line This isn't R.E.M. BEAUTY MANUFACTURING BY CATEGORY COMPELXION LIPS EYES SKINCARE Intercos Korea Vendor Top Companies (excluding Rem Beauty/Capacity) Aramara Beauty Haus Laboratories Hib90067 Coty Us Benefit Cosmetics actually use So So I'm so thankful you can see the growth. That makes me so happy I have an idea, that will go into that next episode.