I think I finally

@claysanatomy101

21.6K followers · usually 2.1K views a post

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r.e.m. beauty

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all.

11 videos3 creators

Why it worked

The video likely performed well due to the creator's deep dive into a popular celebrity's brand, uncovering a hidden strategy that appeals to consumers interested in brand transparency and product origin. The organized presentation of data and the 'investigative' nature of the content likely drove engagement.

Summary

The creator investigates the manufacturing locations of R.E.M. Beauty products, categorizing them by type (complexion, lips, eyes, skincare) and the countries where they are produced. They discover a pattern in the manufacturing locations, suggesting a strategic approach by the brand rather than random sourcing.

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Transcript, structure and on-screen text

5 beats, a 499-word transcript and 208 lines of on-screen text — the parts you need to write your own version.

Original caption

I mapped every R.E.M. Beauty product I could verify and a pattern finally emerged. 👀🇮🇹 Did Ariana Grande accidentally leave us clues about her first setting powder? #rembeauty #arianator #arianagrande #settingpowder