I choose YOU for my next bite!

@krispykreme

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SoundTikTok sound · original sound - krispykreme

Promoted product

Krispy Kreme Pokémon donuts

Inspired by some of Pokémon’s most beloved characters and the iconic Poké Ball, this limited-time collection features six playful doughnuts with unique flavors and colorful designs, plus a special-edition pack of 10 Original Glazed® Gold Pokémon Dots. Catch every doughnut before they're gone. This limited-time collection is available only at Krispy Kreme.

Why it worked

The video leverages the immense popularity of the Pokémon franchise and the nostalgic appeal of Krispy Kreme donuts to create a highly engaging and shareable content piece. The visually appealing donuts and the clear demonstration of their creation process, combined with a direct call to action, encourage viewer interaction and drive interest.

Summary

A Krispy Kreme employee showcases a new collection of Pokémon-themed donuts. The video demonstrates the creation process for several donuts, each inspired by a different Pokémon character, and encourages viewers to comment with their favorite.

Structure

1Introduction and announcement of Pokémon collaboration
2Showcase of Pikachu and Squirtle donuts with creation process
3

Original caption

Classification: Extremely Delicious 🍩 The Pokémon collection brings an iconic lineup of flavor to every bite Worth catching? Absolutely. ✨ #krispykreme #pokemon #donut #collaboration #krispykremexpokemon

More from @krispykreme

Product placement

Krispy Kreme: ACTS - it is a donut shop that makes and sells donuts. Removing it would change what happens in the video because the video is about their donuts. It APPEARS as a logo on the creator's lab coat and on the donut boxes. Removing these would not change what happens in the video. Pokémon: ACTS - it is a franchise that is featured on the donuts. Removing it would change what happens in the video. It APPEARS as characters on the donuts and on the boxes. Removing these would not change what happens in the video.

Call to action

On-screen text

I choose YOU for my next bite! © 2026 Pokémon / Nintendo / Creatures / GAME FREAK. Hi I'm PT and I'm on the Culinary Innovation team here at Krispy Kreme We're So To partner with To bring you the best collection YET! And these flavors are absolutely delicious This is the Pikachu doughnut we know you're going to love this one first we fill with lemon kreme dip in vanilla icing add a drizzle and yellow sprinkles and top with a Pikachu piece This is the Squirtle doughnut we pipe cotton candy flavored buttercream dip in sanding sugar and sprinkles and top with a Squirtle piece This is the Jigglypuff doughnut we pipe strawberry flavored buttercream sprinkle with strawberry flavored cookie crumbs and top with a Jigglypuff piece This is the Charmander doughnut I'm really excited about this filling we fill with chocolate and toasted marshmallow flavor dip in orange caramel icing and red and gold sugar and top with a Charmander piece This is the Bulbasaur doughnut we dip in vanilla flavored icing pipe buttercream flavored leaves and top with a Bulbasaur piece This is the Poké Ball doughnut we dip in vanilla flavored icing and red sprinkles and pipe with black chocolate icing We wanna know which doughnut you're grabbing first so leave a comment with your favorite! This collection is available for a limited time only

Transcript

I choose YOU for my next bite! Hi I'm PT and I'm on the Culinary Innovation team here at Krispy Kreme Hi I'm PT and I'm on the Culinary Innovation team here at Krispy Kreme We're So To partner with To bring you the best collection YET! And these flavors are absolutely delicious This is the Pikachu doughnut we know you're going to love this one first we fill with lemon kreme dip in vanilla icing add a drizzle and yellow sprinkles and top with a Pikachu piece This is the Squirtle doughnut we pipe cotton candy flavored buttercream dip in sanding sugar and sprinkles and top with a Squirtle piece This is the Jigglypuff doughnut we pipe strawberry flavored buttercream sprinkle with strawberry flavored cookie crumbs and top with a Jigglypuff piece This is the Charmander doughnut I'm really excited about this filling we fill with chocolate and toasted marshmallow flavor dip in orange caramel icing and red and gold sugar and top with a Charmander piece This is the Bulbasaur doughnut we dip in vanilla flavored icing pipe buttercream flavored leaves and top with a Bulbasaur piece This is the Poké Ball doughnut we dip in vanilla flavored icing and red sprinkles and pipe with black chocolate icing We wanna know which doughnut you're grabbing first so leave a comment with your favorite! This collection is available for a limited time only