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This guy turned disgusting food into a $60 million supplement empire! $60 million. Meet Paul Saladino, the founder of Heart & Soil. Back in 2018, Paul is finishing his medical residency at the University of Washington. But his skin is destroying him. Eczema covers his chest and back, bleeding through his clothes, and despite 12 years of clean eating, it keeps coming back. Then Paul hears Jordan Peterson on Joe Rogan talking about how a zero plant, all meat diet reverses his daughter's autoimmune disease. Paul thinks it sounds crazy, but he tries it anyway. And within three weeks, the eczema is completely gone. He starts digging into why. The answer keeps pointing at organ meat. Heart, liver, kidney. Nature's multivitamin with 100 times more nutrients than regular muscle meat. Humans used to eat organs for thousands of years and then abandoned it. But most people refuse to eat a raw liver, so Paul puts it in a capsule. In July 2020, he launches Heart & Soil out of his house with friends packing boxes in his kitchen. He builds it for his mom, his sister, his dad, people who'd never touch but will swallow a pill. Today, over 200,000 customers take the organ pills every single day. And Heart & Soil generates $60 million in revenue.