So there's this guy who made $150K selling cake to software companies.

@secondbest_2

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Views

8.4K

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593

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3

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45

SoundTikTok sound · original sound - secondbest_2

Promoted product

Daymaker

We turn your message into a physical object, hand-delivered to the desks that matter. Impossible to ignore. 30% reply same-day.

2 videos2 creators

Why it worked

The video uses a relatable story of business failure and success, contrasting the creator's experience with a successful entrepreneur. It highlights a clever business strategy of targeting a niche market (software companies) with a seemingly simple product (cake) for employee perks, which resonates with founders looking for growth hacks.

Summary

The video contrasts the creator's failed attempt at selling software to cake companies with a successful cake business that sells to software companies. The key takeaway is targeting businesses with existing budgets for employee perks, a strategy similar to how Y Combinator companies sell to each other.

Structure

1Introduction of a successful cake business targeting software companies.
2Creator's personal experience of failing to sell software to cake companies.
3Explanation of the cake business's strategy: selling to companies with employee perk budgets.

Original caption

in 2026, you either become an ai company or sell to ai companies 🎂 #startups #techstartup

More from @secondbest_2

Product placement

The video features a screen recording of the Daymaker website, which offers automated cake delivery for employee birthdays and celebrations. It also shows a tweet from the founder of Daymaker, William Lindholm, highlighting their success. A cake delivered to an office as a pitch is also shown.

On-screen text

selling cake to AI startups How He Vibe Coded a $150K/Year Cake Business Lovable CEO Daymaker Subscribe William Lindholm Making birthdays at work unforgettable We deliver cake automatically for employees, so you never forget it again. Begin the celebration! with clients like AKER MARIN KPMG Staffer Marketer Automating birthdays like its a piece of cake Never has it been so easy to give a great gift to software companies for things like employee birthdays, new hires, and to even replace cold email Sheel Mohnot @pitdesi Someone just came and delivered an absolutely massive cake to our office as a pitch for their company. Definitely one way to get attention! Who wants some cake? Better Tomorrow Ventures We're building Fund with Bet Our mission Our goal is simple: one account, any market, any market It's for venture to global equities. They sent distribution investment 8:19 PM Feb 23, 2026 73.7K Views *pure speculation and not a stat William Lindholm @daymakerguy Mar 18 Last month we invoiced $10k in cakes This month we're invoicing almost $100k beacuse coldcaking blew up. cold emailing and cold calling is officially cooked and baked. 🎂🎉 LADY JANE LADY JANE LADY JANE LADY JANE LADY JANE LADY JANE 90% of B2B YC companies have 50% of their revenue coming from other YC companies https://news.ycombinator.com/item?id=38502012 Archived post. New comments cannot be posted and votes cannot be cast. 81 13 Share *pure speculation and not a stat

Transcript

So there's this guy who made $150K selling cake to software companies. And as somebody who made no money selling software to cake companies, I feel like there's a very important lesson here. So I've had a sunscreen brand for the last seven years. I spent a good chunk of last year building a software platform to help brands manage and automate their wholesale. And on paper, it sounded great. I had a tech background, I was solving my own problem, and I even had a few brands using it. But I basically made no money. And meanwhile, this guy's doing the exact opposite. Instead of selling software to brands that made cake, he's selling cake to software companies for things like employee birthdays, new hires, and to even replace cold email. And it's kind of genius because he took a commodity product and changed the customer. He targeted companies that already had budget and spend on employee perks. Like, these are VC backed startups, and they have money to spend. So instead of competing in a crowded consumer market, he moved upstream to a customer that's easier to sell to. It's literally what YC companies do, because most of them are actually selling their own products to other YC startups. This guy did it without being in tech at all.