Why it worked
The video provides a specific, actionable sales hack with data to back it up, making it highly valuable for sales professionals looking to improve their outreach effectiveness. The 'native mention' approach, where the product is integrated into valuable content rather than being a direct advertisement, likely contributed to its reach.
Summary
This video explains a voicemail hack to increase outbound contact rates. Instead of asking for a call back, the speaker advises asking the prospect to check an email that was previously sent. Data from Gong suggests this method triples the likelihood of receiving an email reply.
Structure
- 1Introduce the voicemail hack: don't ask for a callback, ask them to check email.
- 2Explain the goal: 3X outbound contact rates by changing voicemail objective.
- 3Shift objective from callback to email reply.
- 4Present data from Gong showing 3x higher email reply rates with voicemails.
Product placement
The video promotes a sales training program called "30 Minutes to President's Club" (30MPC), referencing its cold email tactics and offering more resources via a YouTube channel and website.
Call to action