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Hook
every single time I make this, someone asks for the recipe
@kwaddss
24.8K followers · usually 5.8K views a post
Views
57.6K
Likes
2.2K
Comments
19
Shares
217
Why it worked
The video likely performed well due to its relatable and aspirational content, showcasing a simple yet delicious homemade recipe that viewers would want to replicate. The visual appeal of the food preparation and the final product, combined with the creator's engaging presentation, would encourage shares and saves.
Summary
The video shows a person making homemade hummus. They drain and rinse chickpeas, then add them to a blender with tahini, olive oil, lemon juice, garlic, cumin, salt, and ice cubes. The ingredients are blended until smooth, and the finished hummus is transferred to a container and topped with more olive oil and seasonings.
Structure
- 1Draining and rinsing chickpeas
- 2Adding ingredients to blender
- 3Blending the hummus
- 4Transferring hummus to container
- 5Topping with seasonings
On-screen text
every single time I make this,
someone asks for the recipe
Original caption
Been making this homemade hummus for years and it really is that good. The secre to getting it so smooth…. ice cubes. Ingredients: • 1 (15 oz) can chickpeas, drained and rinsed • ¼ cup tahini • 2 tbsp extra virgin olive oil • Juice of 1 large lemon • 2 garlic cloves (although I did 5 bc I love garlic 🫣) • ½ tsp cumin • ½ tsp salt (plus more to taste) • 3–4 ice cubes Directions: 1. If you have a few extra minutes, simmer the chickpeas in water for 10 minutes, then drain well. 2. Add the chickpeas, tahini, olive oil, lemon juice, garlic, cumin, salt, and ice cubes to a food processor or high-powered blender. 3. Blend for 2–3 minutes, scraping down the sides as needed, until ultra smooth and creamy. 4. Taste and adjust with more lemon juice or salt if needed. Spread into a shallow bowl and top with: • Extra virgin olive oil • Dried oregano • Red pepper flakes • Flaky salt #hummusrecipe #homemadefood #EasyRecipe #snackideas
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