This changes how you work...

@jakebeau_

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ChatGPTseen in 540 videos →https://chatgpt.com/ ↗

Why it worked

The video succeeds by framing a product launch as a productivity hack, showing a tangible, high-value workflow that solves a common pain point for creators.

Summary

The creator demonstrates how the new ChatGPT Work feature automates his workflow as a tech creator, from handling emails to generating project plans and prototypes. He showcases the app's ability to integrate various tasks into a single automated process.

Structure

1Introduction to ChatGPT Work
2Comparison of ChatGPT, Codex, and Work
3Demonstration of manual task automation
4Step-by-step workflow example for a tech project
5Final call to action to download the app

Product placement

ChatGPT Work is the central focus of the video, shown as an integrated tool within the ChatGPT desktop application.

Call to action

Original caption

Connect your apps and tell @ChatGPT Work to get stuff done. Then tell it to set up a schedule to run while you sleep — emails, docs, prototypes. ChatGPT Work is available today in ChatGPT on web and mobile for Pro, Enterprise, and Edu, with Plus and Business rolling out over the next few days. In the ChatGPT desktop app, Chat, Work, and Codex are available on every plan, including Free, and is available globally to download on Windows and Mac. Download the ChatGPT desktop app and try ChatGPT Work for yourself. Sponsored by @OpenAI #ChatGPT #CodexAlwaysOn #OpenAI #ChatGPT_Partner Ad

More from @jakebeau_

Their other posts in the index, biggest breakout first.

Download the ChatGPT desktop app and try ChatGPT Work.

On-screen text

This changes how you work... What is ChatGPT Work? Here's how I use Stop doing tasks manually. Turn it into a workflow. GPT 5.6

Transcript

This changes how you work, how I work with AI. We have ChatGPT for brainstorming, Codex for coding, now we have Work for everything else, all in the new ChatGPT app. Here's how I use it to amplify what I actually do. Stop doing tasks manually. Use ChatGPT Work and turn it into a workflow. As a tech creator building in public, I have to go from email to prototype fast. So I went through my process once with Work, then I just made it into a workflow. Now whenever I get a new project email, Work picks it up, creates a plan, the right docs, drafts a reply, kicks off prototype development, and even writes an outline for the video. The UI comes out polished thanks to GPT 5.6, and I publish right to Sites. To get a feel for how much more you can do, download the ChatGPT desktop app and try ChatGPT Work.