1 DOSE OF

@clarinsofficial

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SoundTikTok sound · Summer Days

Promoted product

Clarins Body Partner and Tonic Oil

The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.

Why it worked

The video effectively uses a simple, visually appealing demonstration of a skincare routine with clear on-screen text, making it easy for viewers to understand and replicate. The focus on achieving 'perfect summer skin' taps into a common seasonal desire.

Summary

The video demonstrates a skincare ritual for achieving "perfect summer skin" by mixing Clarins Body Partner cream with three drops of Clarins Tonic Oil. The creator applies the mixture to her legs, highlighting its nourishing and firming benefits.

Structure

1Introduce Body Partner cream
2Dispense and show Body Partner
3Introduce Tonic Oil
4Dispense and mix Tonic Oil with Body Partner

Original caption

Mix Body Partner with 3 drops of Tonic Treatment Oil. That's the Tonic & Firm Mixologie ritual for tonic, firm summer skin. A rich blend that nourishes, firms and visibly improves elasticity. Watch @AnouchkaGauthier demonstrate how you can do it at home too!  #ClarinsMixologie #BodyPartner #TonicOil #BodyCare

More from @clarinsofficial

Product placement

Clarins Body Partner: It is a cream that nourishes, firms, and visibly improves skin elasticity. It ACTS because the creator dispenses it and applies it to her skin. Removing it would change what happens in the video. Clarins Tonic Oil: It is a treatment oil that is mixed with the Body Partner cream. It ACTS because the creator dispenses it and mixes it with the cream. Removing it would change what happens in the video. Clarins: It is the brand name for both products. It merely APPEARS as a logo on the products. Removing it would not change what happens in the video.