BEST BOOK I've ever read on business.

@thedispensableceo

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SoundTikTok sound · original sound - thedispensableceo

Promoted product

Biblical Businesshttps://linktr.ee/adamweisner ↗

Why it worked

The creator uses a strong, counter-intuitive hook to grab attention, then immediately builds authority by sharing his impressive professional background before presenting his new content series as a solution to a common pain point (lack of practical business advice).

Summary

The creator introduces a new video series on his channel called 'Biblical Business' aimed at providing practical business advice through a biblical worldview. He establishes his credibility by sharing his background as a CEO and former executive before inviting viewers to follow his account for the upcoming series.

Structure

1Hook with a provocative statement about the Bible being the best business book.
2Announcement of a new video series called 'Biblical Business'.
3Creator introduces himself and his professional background.
4Explanation of the series' goal to provide practical, biblical business advice.
5Call to action to follow the account for the upcoming series.

Product placement

The creator is promoting his own video series 'Biblical Business' which is linked in his bio.

Original caption

#biblicalbusiness #thedispensableceo #christianbusiness #christianentrepreneur #christianleadership

More from @thedispensableceo

Call to action

click that little button right there to follow along on this account

On-screen text

BEST BOOK I've ever read on business.

Transcript

The best book I've ever read on business is the Bible. And so I am starting a video series on this channel. It's called Biblical Business and I'm going to go over how to apply biblical wisdom into your business everyday practically and pragmatically. This is the first time you're seeing my face, my name is Adam Weisner. I am the CEO of an investment research firm called Sherman Research. We are set up to give away 51% of our net income to charity to advance the gospel and that's why I actually joined this company. Before that, I was the president of an automotive suspension parts manufacturer and before that, I was a managing director at a large Fortune 150 bank in California. So I started this channel about seven and a half months ago specifically to share excellence in business through a biblical worldview. And so that's what this series in particular, I've had a lot of people ask me, hey can you do something specifically on like pragmatic wisdom, biblical leadership? And so that's what I'm going to do. I know there's a lot of resources out there, but I've found that most of the resources are a little bit ethereal, a little bit inspirational which is good, but not as practical in what to do. And so my aim is to be highly practical with this series that I'm going to call Biblical Business. If that sounds like something that's interesting to you, then click that little button right there to follow along on this account and I will actually right after this, I'm going to upload the first video.