Every Australian woman in the early 2000s owned a Review dress and a Metalicus top.

@kafandcomarketing

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Why it worked

The video leverages strong nostalgia for a specific cultural touchpoint (early 2000s Australian fashion) to drive high engagement through comments and shares from people sharing their own memories.

Summary

The creator reminisces about working in retail for Australian fashion brands Review and Metalicus during the early 2000s. She discusses the history of the brands, her personal experiences working for them, and their eventual acquisition by larger fashion groups.

Structure

1Introduction to iconic early 2000s Australian fashion brands
2Personal story about working at Review
3Memories of the retail environment and nightlife
4Description of the distinct styles of Review and Metalicus
5Update on the current status of both brands
6Call for audience engagement and memories

Call to action

Drop a comment below if you remember these times, if you shop from those brands and if you still shop now.

On-screen text

Every Australian woman in the early 2000s owned a Review dress and a Metalicus top. REVIEW - Updated July 2026 - 125 Riseley St, Booragoon Western... Westfield Presents: Metalicus This is your last chance shop 30% Off Storewide. , Sale ends... MEMBER EXCLUSIVE Spend & Save Up to $200 Off REVIEW STORES - Updated July 2026 - 271 Melbourne... Sign up or Log in to save up to $200 at bag Review store by Russell & George, Melbourne Less talk. More style. Armani Exchange, now open at Unity... Seven - Hidden City Secrets Saratoga Review Australia | LinkedIn ACTIVITY REVIEW Australia Heavy Metalicus: Shapewear brand stretches - Ragtrader Metalicus revamps ahead of global game - Ragtrader Win a $250 Gift Voucher to Spend at Metalicus Aussie fashion label Metalicus to shutter all its physical stores ... We create extraordinary.

Original caption

Review was the brand you wore to every occasion. Retro inspired, feminine, and always felt special. Metalicus was founded in 1992 by Melma Hamersfeld in Melbourne and became famous for its stretch nylon basics that fitted every body type. Both brands defined early 2000s Australian womenswear. If you were shopping Chapel Street, Chadstone or Bondi Junction in 2003, you had one of each. #marketing #brand #fashion #nostalgia #2000s

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Transcript

Every Australian woman in the early 2000s owned a Review dress and a Metalicus top. Remember when Review and Metalicus were like one of like two of the biggest and most popular brands in Australian fashion? Early 2000s. I looked it up and Review was actually launched in 1985, the year I was born. And it was actually my first retail job. So when I started, I remember the head office there. I was doing fashion at RMIT and then I moved to marketing at Swinburne and I went through the head office which was in Collingwood around the corner from where actually where I have an office now on Gipps Street. And I remember I did work experience there for a day and then I actually applied for a retail job and I got a casual position at Highpoint, which is ages away from where I was. Did that for a while and then the Melbourne Central store opened up and I loved it. The team that I worked with was amazing. It was like the the funnest time. Then I met my best friend who worked at Armani Exchange and we all used to go out all the time. So like Seven and Boutique and Saratoga. I used to be hungover all the time. I'm pretty sure my manager and the team did not like that at all. But anyway, I was 19. And Review had like these cap sleeve, hook eye blouses. They always used to have heaps of blouses and they had the mannequins with like the very like super tiny waist and they were headless and they had the curls at the top. Like it was like these iron curls behind them. Very distinct and the Review logo was so distinct. And I remember also back in those days we used to get like heaps of like shoplifters. Like people would just like run in, grab half a rack at the front of the room and then just run out and we'd have to call the cops. Metalicus was the opposite. It was like super stretchy basics and you'd layer them all. Remember how big that brand was? And then both got acquired by PAS Group and then PAS Group went into voluntary administration and Metalicus ended up being sold to General Pants and I don't know if it's still operating today. And but I know that they closed all their their physical retail stores so it may just be online. And the Review went to Brand Collective and is still part of that group now and Brand Collective is one of Australia's biggest fashion groups operating today. How many of you shop from Review? How many of you love Metalicus? I had a girlfriend who worked in Metalicus for a while and I think I just remember visiting her on my lunch breaks between Melbourne Central, Review and Metalicus in the city. Drop a comment below if you remember these times, if you shop from those brands and if you still shop now.