I wish I knew sooner... that not being hungry in the morning, feeling ragey and irritable, always being in a rush, needing coffee/wine, having anxiety, fatigue, and 3am wake ups are all signs that your nervous system is stuck in survival mode.

@sasha.anticipate

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SoundTikTok sound · original sound - akasha.nova

Promoted product

Anticipate

Anticipate shows what keeps you under pressure and helps you recover from burnout. It tracks your sleep, activity and daily patterns quietly.

4 videos

Why it worked

The video effectively uses a personal story of struggle and recovery to introduce a solution, making the product relatable and desirable to viewers experiencing similar issues. The clear call to action and relevant hashtags further enhance its reach.

Summary

The creator shares personal struggles with burnout, highlighting symptoms like irritability and fatigue. They are now building an app called Anticipate to help others identify and manage their burnout patterns.

Structure

1Sharing personal burnout symptoms
2Revealing hospitalization due to burnout
3Introducing the Anticipate app
4Explaining Anticipate's function

Original caption

Anticipate connects your sleep, symptoms, activity and calendar to help you recognise your personal burnout patterns and protect your recovery time before your body forces you to stop. Search “Anticipate” on the App Store 🫶 #burnout #MentalHealth #mentalhealthmatters #takecareofyou #burnoutprevention

More from @sasha.anticipate

Product placement

Anticipate (app): helps users catch patterns behind crashes and shows them when their body needs to slow down. It is ACTING as it is being built by the creator and presented as a solution to burnout. Removing it would change the video's purpose. Anticipate App (iOS): mentioned in the creator's bio as the app being built. It APPEARS as a destination for the user to search. Removing it would not change what happens in the video.

Call to action

Search “Anticipate” on the App Store 🫶

On-screen text

I wish I knew sooner... that not being hungry in the morning, feeling ragey and irritable, always being in a rush, needing coffee/wine, having anxiety, fatigue, and 3am wake ups are all signs that your nervous system is stuck in survival mode. I ended up in hospital with chronic burnout at 34. Now I'm building Anticipate to help you catch the patterns behind your crashes and show you when your body actually needs to slow down.

Transcript

I wish I knew sooner... that not being hungry in the morning, feeling ragey and irritable, always being in a rush, needing coffee/wine, having anxiety, fatigue, and 3am wake ups are all signs that your nervous system is stuck in survival mode. I ended up in hospital with chronic burnout at 34. Now I'm building Anticipate to help you catch the patterns behind your crashes and show you when your body actually needs to slow down.