Original Glazed Gold Doughnut Dots

@krispykreme

225.8K followers · usually 6.1K views a post

Views

1.2M

Likes

2.7K

Comments

109

Shares

442

SoundTikTok sound · in The Arcade Game

Promoted product

Krispy Kreme

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

6 videos2 creators

Why it worked

The video leverages the immense popularity of Pokémon and the nostalgic appeal of Krispy Kreme doughnuts, combining them into a collectible offering that drives urgency and encourages in-store visits.

Summary

This video showcases Krispy Kreme's limited-edition Original Glazed Gold Doughnut Dots and special-edition reusable cups featuring various Pokémon characters. It encourages viewers to visit a Krispy Kreme store to purchase the doughnuts and collect the cups before they run out.

Structure

1Showcasing the Gold Doughnut Dots
2Revealing the special-edition Pokémon cups
3Asking viewers which Pokémon they'd like on their cup
4

Original caption

Take home a special-edition, reusable Pokémon cup featuring rotating character designs when you stop by your nearest shop and order a 10-count Original Glazed Gold Doughnut Dots! ✨ Run, don’t walk to a store near you to snag yours now! Available while supplies last. #krispykreme #pokemon #collectable #reusable #donut

More from @krispykreme

Product placement

Krispy Kreme: ACTS - it is the store where the promotion takes place and the donuts are sold. Removing it would change what happens in the video. Pokemon: APPEARS - it is a brand featured on the cups and donuts. Removing it would change what happens in the video.