POV: not touching my face until I've finished

@freya.loren

594.5K followers · usually 28.4K views a post

Views

255.0K

Likes

15.8K

Comments

16

Shares

16

SoundTikTok sound · on may way

Promoted product

CeraVecerave.com

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

22 videos15 creators

Why it worked

The video uses a relatable "POV" format and a common struggle (not touching one's face) to create engaging content. The time-lapse element and the visual progression of the skincare application and the passing hours keep the viewer invested.

Summary

The creator applies skincare products to her face in small dots, then puts on headphones and works at her laptop for several hours, showing the progression of time. She eventually touches her face to blend in the product.

Structure

1Applying skincare dots
2Putting on headphones and working
3Time passing
4

Original caption

This was the hardest one yet #ceo #productive #study #skincare #fragrance Perfumes @Armani beauty @BOSS @Lancôme Skincare @CeraVeUKI @La Roche-Posay @Aroma-Zone UK Hand sanitiser @touchland

More from @freya.loren

Product placement

CeraVe (skincare) - ACTS - applied to the face. Removing it would change the video. La Roche-Posay (skincare) - ACTS - applied to the face. Removing it would change the video. Aroma-Zone UK (skincare ingredients/products) - ACTS - applied to the face. Removing it would change the video. Touchland (hand sanitizer) - ACTS - shown and implied to be used. Removing it would change the video. Armani beauty (fragrance) - APPEARS - mentioned in caption. Removing it would not change the video. BOSS (fragrance) - APPEARS - mentioned in caption. Removing it would not change the video. Lancôme (fragrance) - APPEARS - mentioned in caption. Removing it would not change the video.