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3.5Talking HeadWarning hookEducation
Hook
hijacking our actual brand account without telling anyone to deliver a message to the boys: pilonidal cysts could come for anyone of you. think you're safe?
@zestappcooking
182.7K followers · usually 2.3K views a post
Views
7.8K
Likes
351
Comments
10
Shares
9
Promoted product
Zest
Download the Zest app or sign in to the web version
Why it worked
The video uses a shocking and relatable health scare to grab attention, then seamlessly transitions into a product promotion, making the call to action feel less like an advertisement and more like a helpful suggestion.
Summary
The creator hijacks a brand account to warn men about pilonidal cysts, sharing a personal experience. They then pivot to promoting their cooking app, comparing it to Duolingo for cooking.
Structure
- 1Warning about pilonidal cysts
- 2Personal anecdote about the condition
- 3Promoting a cooking app
- 4Comparing the app to Duolingo
Product placement
Duolingo for cooking: it acts as an app that teaches users how to cook. Removing it would change the video's secondary message. Zest App: it is mentioned as the creator's app in the bio link. Removing it would not change the video.
Original caption
happy holidays and remember not to take the little things, like sitting, for granted
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