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All breakouts
16 videos
3.5Talking HeadWarning hookEducation
Hook
hijacking our actual brand account without telling anyone to deliver a message to the boys: pilonidal cysts could come for anyone of you. think you're safe?
@zestappcooking
182.7K followers · usually 2.3K views a post
Views
7.8K
Likes
351
Comments
10
Shares
9
Promoted product
Zest
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Why it worked
The video uses a shocking and relatable health scare to grab attention, then seamlessly transitions into a product promotion, making the call to action feel less like an advertisement and more like a helpful suggestion.
Summary
The creator hijacks a brand account to warn men about pilonidal cysts, sharing a personal experience. They then pivot to promoting their cooking app, comparing it to Duolingo for cooking.
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Transcript, structure and on-screen text
4 beats, a 77-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
happy holidays and remember not to take the little things, like sitting, for granted
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