I worked at American Express this summer.

@businessbamie

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Selling · Other Product

American Express Cobalt Cardseen in 4 videos →https://www.americanexpress.com/en-ca/credit-cards/cobalt-card/ ↗

Why it worked

The creator leverages his perceived authority as a former employee to provide a 'insider' recommendation, making the pitch feel like helpful advice rather than a traditional advertisement.

Summary

The creator recommends the American Express Cobalt card for university students, highlighting its high point multipliers on dining and groceries. He also shares personal anecdotes about how the card's insurance benefits saved him money on travel and electronics.

Structure

1Introduction to the card and its primary benefits
2Explanation of why it is ideal for students
3Personal story about travel insurance benefits
4Personal story about purchase protection benefits
5Closing offer to answer questions

Product placement

The creator holds and displays the American Express Cobalt card throughout the video.

Original caption

10/10 card get it asap #amex #creditcards #canada Also this is not financial advice! Something something finra #staysafe

More from @businessbamie

Their other posts in the index, biggest breakout first.

Call to action

If you have any other questions about the different cards that Amex has, feel free to let me know.

On-screen text

I WORKED AT AMERICAN EXPRESS THIS SUMMER LOOKING TO GET A CREDIT CARD I WOULD HIGHLY RECOMMEND THE AMEX COBALT 5X THE POINTS ON GROCERIES AS WELL AS DINING OUT MONTHLY* FEES NO OTHER CARD THAT HAS THE SAME MULTIPLIERS THAT THIS ONE DOES AND GIVES POINTS THAT ARE AS USEFUL AS AMEX POINTS I HONESTLY RECOMMEND THIS CARD TO ANYONE THAT IS IN UNIVERSITY YOU'RE GOING TO BE EATING OUT A LOT AS NO ONE REALLY WANTS TO COOK AFTER STUDYING FOR EXAMS TOP OF THAT YOU ALSO GET FREE INSURANCE A LOT OF OTHER THINGS THAT ARE JUST ASSOCIATED WITH GETTING THIS CARD I WENT TO LONDON RECENTLY AND MY FLIGHT GOT DELAYED AND THEN SO BECAUSE OF THAT I GOT A WHOLE BUNCH OF FREE FOOD CREDIT THAT I WAS ABLE TO REIMBURSE I BOUGHT THIS PHONE USING MY AMEX COBALT AND ONCE AGAIN THAT GIVES ME FREE INSURANCE SO I DIDN'T HAVE TO GET APPLECARE IF YOU HAVE ANY OTHER QUESTIONS ABOUT THE DIFFERENT CARDS THAT AMEX HAS FEEL FREE TO LET ME KNOW I WOULD PROBABLY KNOW ABOUT IT

Transcript

I worked at American Express this summer. If you're a student looking to get a credit card, I would highly recommend the Amex Cobalt. You get 5x the points on groceries as well as dining out. And that alone makes it worth it because you're able to use your Amex points for a lot of different things. Yes, there is an annual fee attached to this card, but there is no other card that has the same multipliers that this one does and gives points that are as useful as Amex points. I honestly recommend this card to anyone that is in university. You're going to be eating out a lot, as no one really wants to cook after studying for exams. On top of that, you also get free insurance, a lot of other things that are just associated with getting this card. I went to London recently and my flight got delayed, and then so because of that, I got a whole bunch of free food credit that I was able to reimburse. I bought this phone using my Amex Cobalt and once again that gives me free insurance so I didn't have to get AppleCare. If you have any other questions about the different cards that Amex has, feel free to let me know. I would probably know about it.