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If you were building a web app, would you place the shopping cart here? What about here? Or here? This is Part 12 of the Build for Good UX series. We are covering Jakob's Law. He's been studying the internet since the early 90s. He co-founded Nielsen Norman Group, which is basically the standard for UX research. So what is Jakob's law? Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. So going back to the shopping cart, think about every e-commerce site that you've ever used. Amazon, Target, Shopify. The cart is always top right. Pay attention the next time. It is always there. So if you and you put the cart in the bottom right, you might be thinking, I am being so innovative. I am doing something different. But accessing your cart is something you want zero friction on. If it's not already an online habit to look for it. That microsecond moment of wait? where is it? And you're thinking, wow, everything is structured. But that's the point. The structure being predictable is what lets the user focus on what actually matters. Is making what they want. Now, which components should you keep standardized and where do you have room to get creative? We'll talk about this in the next part. So see you there and follow.