What in the world is recombinant collagen?

@kiehls

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SoundTikTok sound · original sound - kiehls

Promoted product

Kiehl's CollaShot Plump Serumhttps://www.kiehls.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleASK3itleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAafHGevFb2DvZLlKYCgqrdXCIcHfSLprl59MgtJgfUOJW_gUvF91TLLCESx75Q_aem_DnQYRxULuhvNkP9UpohW4g ↗

Why it worked

The video effectively educates viewers on a complex ingredient (recombinant collagen polypeptides) in an accessible way, linking it directly to a tangible benefit (plumping skin and reducing signs of aging) offered by a well-known brand. The 'try it before you buy it' call to action, combined with the soft-sell approach, encourages engagement without being overly aggressive.

Summary

A Kiehl's representative explains recombinant collagen polypeptides, an innovative ingredient in their CollaShot Plump Serum, which is designed to visibly plump skin and improve the appearance of sagging without needles. The video highlights the serum's ability to target signs of aging related to collagen loss.

Structure

1Introduction to recombinant collagen
2Explanation of recombinant collagen polypeptides
3Demonstration of the serum's structure and delivery
4Highlighting the serum's benefits for aging skin

Original caption

On a GLP-1 journey for weight loss and experiencing visible loss of skin plumpness? NEW 1cc* CollaShot Plump Serum harnesses recombinant collagen polypeptides to visibly plump without the needle and improve the look of cheek sagging.  EXCLUSIVE early access on the @sephora app July 27th and live on Sephora.com July 30th #plumpswithouttheneedle #collashot

More from @kiehls

Product placement

Kiehl's (brand): Appears as a logo on the creator's lab coat and as a watermark at the top of the screen. Removing it would not change what happens in the video. Kiehl's CollaShot Plump Serum (product): Acts as the subject of the video. The video demonstrates its purpose and shows its packaging. Removing it would fundamentally change the video's content and purpose.

Call to action

TRY IT BEFORE YOU BUY IT

On-screen text

RECOMBINANT COLLAGEN recombinant collagen polypeptides 1CC* COLLASHOT PLUMP SERUM TRY IT BEFORE YOU BUY IT *1cc (cubic centimeter) = daily usage of two pumps, twice daily.

Transcript

What in the world is recombinant collagen? Recombinant collagen polypeptides. Let me break it down for you. This innovative biosynthetic ingredient is similar to a protein fragment naturally found in human collagen. It took thousands of experiments to find this precise structure. Our formula delivers a powerful pump targeting signs of aging associated with collagen loss.