Me applying my #1 hydrating eye cream at 6am pretending I slept a full 8 hours

@kiehls

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605.5K

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SoundTikTok sound · original sound - kiehls

Promoted product

Kiehl's Creamy Eye Treatment

Free Shipping at $35. Shop 0.51 oz Creamy Eye Treatment with Avocado Kiehl's Since 1851

Why it worked

The video effectively uses a relatable "pretending to be rested" scenario to introduce a skincare product, combining visually appealing close-ups of the product and its ingredients with a soft-sell approach that emphasizes benefits and a sale.

Summary

The video showcases Kiehl's Creamy Eye Treatment, highlighting its hydrating and brightening benefits. It features close-ups of the product, avocados (an ingredient), and the application process, suggesting a morning skincare routine.

Structure

1Alarm clock rings, setting a morning scene.
2Kiehl's eye cream and avocado are presented.
3Product is applied to the eye area.
4Close-ups of avocado and product texture.
5

Original caption

Me applying my #1 hydrating eye cream at 6am pretending I slept a full 8 hours🥑 Instant brightness. All day hydration. Nobody has to know…. and it's on sale on Kiehls.com 👀 #eyecream #skincare

More from @kiehls

Product placement

Kiehl's Since 1851 (brand): Appears as a logo on the alarm clock and on the product packaging. Removing it would not change what happens in the video. Kiehl's Creamy Eye Treatment (product): Acts as the subject of the video. It is shown being applied to the eye area, and its benefits (hydration, brightness) are highlighted. Removing it would fundamentally change the video's purpose. Kiehl's (website): Appears in the caption and bio link. It is the destination for purchasing the product. Removing it would make it harder to buy the product.