Meet 1cc* CollaShot

@kiehls

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SoundTikTok sound · original sound - kiehls

Promoted product

Kiehl's 1cc* CollaShot Plump Serum

3 videos3 creators

Why it worked

The video effectively uses a native mention format, demonstrating the product's application and benefits directly on the skin with clear on-screen text, making it visually appealing and informative without being an overt advertisement.

Summary

The video showcases Kiehl's 1cc* CollaShot Plump Serum, demonstrating its application to the face. It highlights the serum's formulation with Rhamnose, Vitamin B12, and Recombinant Collagen Peptides, and its Supra-Liposomal technology for deep skin penetration.

Structure

1Introduction of the serum
2Application to the cheek
3Explanation of ingredients and technology
4Description of benefits (plumping, firming, lifting)

Product placement

Original caption

NEW 1cc* CollaShot Plump Serum plumps without the needle! Two drops, visibly firmer, bouncier, smoother cheeks. Powered by our Supra-Liposomal system that reaches up to 10 skin layers deep, so every drop works where it counts. #KiehlsPartner : @Sophia Maria | Makeup UGC #collashot #plumpswithouttheneedle

More from @kiehls

On-screen text

Meet 1cc* CollaShot Plump Serum formulated with Rhamnose, Vitamin B12, and Recombinant Collagen Peptides and delivered through Supra-Liposomal technology up to 10 skin layers deep to plump skin and improve cheek sagging leaving skin more firm and lifted