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All breakouts
481Talking HeadOther hookHealth
Hook
INGREDIENTS:
@kiehls
278.9K followers · usually 2.7K views a post
Views
1.3M
Likes
6.5K
Comments
20
Shares
65
Promoted product
Why it worked
The video uses a creative and eye-catching "newspaper ad" prop to generate intrigue and highlight a specific product and event. The varied locations add visual interest and suggest the product's relevance in different urban settings.
Summary
The video showcases a person holding a newspaper-style advertisement for Kiehl's LA pop-up event and their new CollaShot Plump Serum. The ad highlights ingredients, benefits, and event details, with the person appearing in various locations including an elevator, a park, and on an escalator.
Structure
- 1Person holding Kiehl's ad in an elevator
- 2Person holding Kiehl's ad in a park
- 3Person holding Kiehl's ad on an escalator
- 4Person holding Kiehl's ad on a street
- 5
Original caption
POV: Kiehl's just opened an apothecary in LA 👀💕 Meet the NEW 1cc* CollaShot Plump Serum IRL at the Kiehl's Plump Apothecary pop-up 🧪✨ 📍 1306 Abbot Kinney Blvd, Venice, CA 📅 8/14 • 12–7PM ✅ Free samples ✅ Limited-edition merch ✅ Plump treats 🍮 ✅ Free skin assessments w/ our Skin Pros Run, don't walk 🏃♀️💨
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