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Hook
NEW 1cc* CollaShot Plump Serum
@kiehls
278.9K followers · usually 2.7K views a post
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657.2K
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858
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Promoted product
Why it worked
The video effectively uses a soft-sell approach by demonstrating the product's application and benefits in a visually appealing way, aligning with the creator's brand and audience expectations for skincare content.
Summary
The video showcases the Kiehl's CollaShot Plump Serum, demonstrating its application to the face. It highlights the serum's formulation with recombinant collagen polypeptides, Vitamin B12, and Rhamnose, promising to visibly improve signs of aging due to collagen loss and leave skin firm and plump.
Structure
- 1Introduction of the serum
- 2Demonstration of product application
- 3Highlighting key ingredients
- 4Explaining the benefits for aging skin
- 5Showing the final effect on skin firmness and plumpness
Original caption
Meet our new obsession, NEW 1cc* CollaShot Plump Serum 💗 Formulated with patented technology and recombinant collagen polypeptides and delivered through the Supra-Liposomal system up to 10 skin surface layers deep. The results? Visibly plumper skin, firmer, lifted cheeks with that radiant, bounced back glow ✨ #KiehlsPartner : @Kate
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