Day in the life

@kiehls

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1.2M

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3.6K

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SoundTikTok sound · original sound - kiehls

Promoted product

CollaShot

Free Shipping at $35. Shop 1.0 oz 1cc CollaShot Plumping Serum Kiehl's Since 1851

Why it worked

The video effectively combines a 'day in the life' format with a product demonstration, making the promotion feel authentic and relatable. The use of a skin analysis tool adds an element of personalized service, while the clear recommendation and demonstration of the CollaShot serum directly address a customer's needs.

Summary

A Kiehl's Skin Pro demonstrates a day in their life, including using a Derma-Reader device for skin analysis and recommending the new CollaShot serum to a customer. The video highlights the product's benefits and encourages viewers to try it.

Structure

1Entering the store and greeting
2Customer gets skin analysis
3Product recommendation and demonstration
4Customer and employee use the product
5

Original caption

Checking plumpness has never been this easy ✨ Our NEW 1cc* CollaShot Plump Serum is formulated to help visibly plump skin and smooth the look of cheek sagging. Stop by your nearest Kiehl's store to get your plumpness score checked and see if CollaShot is right for your skin. Shop NOW on the @sephora app and on Sephora.com! #collashot

More from @kiehls

Product placement

Kiehl's (brand): Appears as a watermark and logo on store signage and products. Removing it would not change what happens in the video. Kiehl's Skin Pro (role): Appears as a person working at the store. Removing this role would change what happens in the video. Derma-Reader (device): Acts as a skin analysis device. Removing it would change what happens in the video. CollaShot (product): Acts as a serum being recommended and used. Removing it would change what happens in the video.

Call to action

Shop NOW on the @sephora app and on Sephora.com!

On-screen text

Day in the life Of a Kiehl's Skin Pro! He wants He wants to get a Derma-Reader skin analysis Using our NEW feature To check his plumpness! Recommending him our NEW release CollaShot to help Improve his skin plumpness Pink and plump! He loved it! What about my plumpness? He was kind enough To help me check! Maybe I can use CollaShot too... Feels great to use! Checking Checking him out... Another success Another successful day!

Transcript

Checking plumpness has never been this easy ✨ Our NEW 1cc* CollaShot Plump Serum is formulated to help visibly plump skin and smooth the look of cheek sagging. Stop by your nearest Kiehl's store to get your plumpness score checked and see if CollaShot is right for your skin. Shop NOW on the @sephora app and on Sephora.com! #collashot