Let's de-puff this face together

@kiehls

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SoundTikTok sound · original sound - kiehls

Promoted product

Kiehl's CollaShot Plump Serumhttps://www.kiehls.com/ ↗

Why it worked

The video combines a popular skincare ritual (gua sha) with a specific product, offering a clear benefit (de-puffing) and a limited-time incentive (gift with purchase), making it highly relevant and appealing to the target audience.

Summary

The creator demonstrates a facial de-puffing ritual using Kiehl's CollaShot Plump Serum and a gua sha tool. The video highlights the product's ability to plump the skin and sculpt the face, promoting a limited-edition gift with purchase.

Structure

1Introduction to de-puffing
2Application of serum
3Facial massage with gua sha
4Demonstration of sculpting strokes
5Promotion of gift with purchase

Product placement

Kiehl's CollaShot Plump Serum: ACTS - it is applied to the face to plump it. Removing it would change what happens in the video. Kiehl's Gua Sha: ACTS - it is used to massage the face. Removing it would change what happens in the video. Kiehl's: APPEARS - it is the brand of the serum and gua sha, and the creator's partner. Removing it would not change what happens in the video, but would remove context.

Original caption

The 5-minute ritual we can't stop talking about. 🩷 Two pumps of 1cc* CollaShot Plump Serum, then let your gua sha do the work. Slow, upward strokes to sculpt, drain, and lock that plump in. Because we want plump… never puff. ✨ PS: our limited-edition Kiehl's Gua Sha is a FREE gift with any CollaShot 50ml purchase on Kiehls.com and in Kiehl’s Stores — sculpt szn is officially on. #KiehlsPartner : @Julissajunique #collashot #plumpswithouttheneedle