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Hook
Plumps without the needle. ❌
@kiehls
278.9K followers · usually 2.7K views a post
Views
866.0K
Likes
1.8K
Comments
34
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30
Promoted product
Ice CollaShot Plump Serum
Why it worked
The video effectively targets a specific concern (plumpness related to weight loss) and presents a clear solution with a well-known brand. The use of visually appealing product shots and clear benefit-driven language makes it compelling.
Summary
This video introduces Kiehl's new Ice CollaShot Plump Serum, highlighting its ability to plump skin and combat sagging, especially in relation to weight loss. It directs viewers to shop the product on Sephora's app and website.
Structure
- 1Introduction of the product
- 2Explanation of benefits and ingredients
- 3Demonstration of product application (implied)
- 4Call to action with purchase information
Product placement
Kiehl's (brand): APPEARS - a logo on product packaging and a folder. Removing it would not change what happens in the video.
Ice CollaShot Plump Serum (product): ACTS - it is the subject of the video, shown in use and discussed. Removing it would change what happens in the video.
Sephora (retailer): APPEARS - mentioned as a place to purchase the product. Removing it would not change what happens in the video.
Original caption
Plumps without the needle. ❌ Meet NEW 1cc* CollaShot Plump Serum, a serum to help address your plumpness concerns connected to GLP-1 related weightloss. Formulated with recombinant collagen polypeptides, CollaShot helps combat cheek sagging and brings back that bounce. We've got your cheeks covered. ✨ Shop EARLY access on the @sephora app July 27th and live on Sephora.com July 30th. #plumpswithouttheneedle #collashot
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