KIEHL'S Dermatologist SOLUTIONS

@kiehls

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Promoted product

1cc* CollaShot Plump Serum

3 videos

Why it worked

The video uses visually appealing close-ups of the serum's texture and dispensing, creating a tactile and sensory experience that highlights the product's quality and efficacy.

Summary

The video showcases Kiehl's 1cc* CollaShot Plump Serum, highlighting its texture and dispensing mechanism. The serum is presented as a solution for visible signs of aging caused by collagen loss, promising plumper and lifted skin.

Structure

1Product bottle shown
2Serum dispensed onto finger
3Close-up of serum texture
4Serum drops on surface
5Product bottle with serum drops

Product placement

Original caption

Plump skin has arrived TODAY to the @sephora app ✨ NEW 1cc* CollaShot Plump Serum is formulated with recombinant collagen polypeptide, a serum designed to improve visible signs of aging caused by collagen loss. The result? Visibly plumper, lifted, smoother looking skin. No downtime. Shop on Sephora.com on 7/30 and in Sephora stores on 8/1! #collashot

More from @kiehls

Call to action

Shop on Sephora.com on 7/30 and in Sephora stores on 8/1!

On-screen text

KIEHL'S Dermatologist SOLUTIONS 1cc* CollaShot Plump Serum Demonstrated** Within Skin's S a Bouncy Serum Visible Signs of Collagen Loss for a More Plump, Lifted Appearance with Recombinant Collagen Polypeptide