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@kiehls

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SoundTikTok sound · original sound - kiehls

Promoted product

Kiehl's CollaShot Plump Serum

Why it worked

The video uses visually appealing animation and a clean, aesthetic presentation to highlight a new beauty product, making it desirable and shareable.

Summary

This video showcases the new Kiehl's CollaShot Plump Serum being dispensed and packaged into a Sephora bag. The serum is highlighted for its ability to plump skin without needles, visibly firming and improving the appearance of sagging.

Structure

1Serum dispensed from machinery
2Serum drops into bottles
3Bottles placed in Sephora bags
4Sephora bag with serum shown
5Product benefits described

Product placement

Kiehl's CollaShot Plump Serum ACTS - it is dispensed from a machine and placed into a Sephora bag, and its benefits are described. Removing it would change what happens in the video. Sephora ACTS - it is the retailer where the product is available. Removing it would change what happens in the video.

Call to action

Shop now at Sephora 🛍️

On-screen text

SEPHORA

Original caption

The game changer your skin's been waiting for is at @sephora 💗 NEW 1cc* CollaShot Plump Serum is powered by recombinant collagen polypeptides, Vitamin B12, and Rhamnose and delivered through our breakthrough Supra Liposomal system up to 10 skin surface layers deep. It plumps without the needle to visibly firm and improve the look of cheek sagging. Shop now at Sephora 🛍️ #collashot