Targetting Ads to ONE GUY

@moneymindnews_

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Selling · Other Product

Bloom Supplements

Why it worked

The video explains a clever and counter-intuitive marketing strategy that leverages psychological principles to create perceived demand, making it highly shareable and informative for founders.

Summary

The video explains a marketing strategy where a product's perceived virality is engineered to target a specific CEO. This is achieved by either plastering billboards around their location or paying people they follow to create user-generated content for the product.

Structure

1Introduction to the marketing tactic
2Method 1: Location-based billboards
3Method 2: Influencer/follower marketing
4The goal: create perceived ubiquity
5Application to Bloom Supplements' success

Product placement

Bloom: appears on a billboard and on packaging, it is a protein supplement. Removing it would change the video's context. flyjuggler: appears as a username on an Instagram profile, it is a public figure/pro juggler. Removing it would change the video's context.

Call to action

Follow for more genius tactics like this or you might never see me again!

Original caption

This guy found a genius method to market to ONE GUY and make them think the product was viral #money

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On-screen text

Targetting Ads to ONE GUY

Transcript

This guy found a genius method to get any CEO to beg for a meeting with him by gaslighting them into making them think that his product was way more viral than it actually was. So he realized that when CEOs are thinking of investing or buying into a certain product, it based on how viral they think that product is. That meant that he didn't have to actually make the product viral, he just had to make the CEO think that the product was viral. So that they would buy into it. He used two different methods to ensure that the CEO would think that his products are really viral and here's how. First method is he would find where the CEO lived and would buy up all the billboards right around his exact location. This meant that when the CEO was commuting to work or driving around town, these billboards everywhere and think that this product is everywhere. But really they were just buying the billboard space near where this particular person lived. Let's say that the CEO worked remotely. Well then he went on to method two. He would look at all the people that this CEO is following and then just pay every single one of the people that he follows to do a UGC ad for the product. This would take up the entirety of the feed and make the person think, holy crap, this product is everywhere. I need to buy into this, even though he just engineered the one specific person. One specific person. Is what Greg used to build Bloom Supplements to over a billion dollars. And how he stores like Target and Walmart by just targeting the specific CEOs of these companies. Follow for more genius tactics like this or you might never see me again!